Social media is the most effective way of collecting leads and you could see many big marketers are using it to build their list, mostly paid but using the free method will also give you results. I have never paid for ads yet, but still have a decent sized list.
Make an account on every social media possible which has the potential of putting a link in your profile.
Facebook, Twitter, Instagram, Pinterest, Linkedin these are the best sources of gaining a lot of Email subscribers. Just put your opt-in link in your description of every account with description of your lead magnet.
So every time someone checks your account your lead magnet will grab their attention and if they like it they will opt-in.
But this will only happen if you have a huge following, if you don’t have many followers start collaborating with other people in your niche with huge following, start using facebook groups, linked in group, Pinterest groups, if you want to reach your goal fast or let it grow organically which will take a decade.
This will gain you a lot of followers and also a lot of opt-ins only if you do it consistently and provide value in your collaboration’s or group posts.
Get in Forums like Quora
Forums usually get millions of visitors each and every day and, what would be better if you would get some of them in your list?
Setup a good looking profile with describing who you are and what you do. Then get your signatures on and past the link of your opt-in there and start answering people questions.
Look out for the questions which are getting more comments and likes and answer them with a long detailed answer, the more questions you answer the more reach your opt-in page gets and the more opt-ins you get. So try to answer every question you find that maybe it could go viral.
You could also insert multiple links to also get traffic to your blog or website from forums and then if they like your content they might sign up for your email list.
How to use your Email List
Once you get people to subscribe to your list send them a welcome email immediately with the free giveaway (if you have one) and ask them to add you to their address book you can ask your email service provider about how to do it, This will prevent your emails from going in to the spam or the promotions folder cause sometimes it might happen and you don’t want it to happen.
By doing this you might get higher open rates if more and more people add you to their address book, which they will do if they like your content.
Just tell them how often you will be sending emails in your welcome email and be consistent to it.
If you promised to send them emails daily, every 2-3 days or weekly then do it. If you don’t stay in touch with your subscribers they will forget about you and then your list may no longer be worth anything.
The whole point of building an email list is to build trust on a deeper level with the people who are already interested in your content selling to them comes after that.
You usually don’t spend money on a product that you don’t know or trust the product so why would your subscribers spend money on you if they don’t know you or trust you?
You can use the autoresponders provided by your email service provider which you could set up and it will automatically send out emails which you scheduled after an interval time, a gap of 2 days between every email is ideal.
Automation makes the work a heck lot easier for every marketer but there are also some autoresponders which might not be able to work properly and even if they did the email may end up in spam folder.
So it is highly recommended to invest in a good autoresponder like convertkit.
The owner of convertkit was a blogger in his early days and then shifted to form a software company so he knows the needs of a blogger and have made the platform completely beginner friendly because not every blogger is tech savvy.
Don’t just send email only if you have anything to sell or don’t just send emails regarding any affiliate products every single time.
Feed your list with information.
Show them your expertise in the emails you send so that they would trust you and then sell them your product. If the information you provided is good they will buy your product to know more.
Regarding affiliate products, only promote them if you have personally tried them and loved it don’t lie to your subscribers.
The inactive people
Your list will have some inactive people who signed up just to get your freebie.
To get them to open your emails could be a little tricky as they might have just blocked you, but for the once who haven’t send them a different set of emails with some entertaining content like a QUIZ.
Ask them questions just about anything related to your niche and try to get them back on your website just to remind them that your website exist and this is where you signed up from.
Once they are on your website reading their results just put a good blog post with a catchy headline underneath the results if they are interested they will read it and you might add another engaged person to your list.
I hope, you like this article about social media marketing. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. If you want to know, how to get sustainable traffic, read this: What is SEO? My most popular blog article: International money or more general about digital marketing.