What is SEM?

sem

What is SEM?

SEM stands for Search Engine Marketing and it is part of Digital/Internet/Online Marketing. It contains SEO and SEA. SEA stands for Search Engine Advertising, which is also known as Pay per Click (PPC), because everytime a User sees an ad and clicks on it, he/she has to pay a certain amount of money, which is actually pretty cool, because you pay for results instead of the traditional one. The most popular PPC is Google AdWords.

AdWords

This is, how Google AdWords looks like, when type in Hotels New York City. As simple as that. So everytime someone clicks on that link booking.com/…., the company Booking has to pay for that click a certain amount of money to Google, which can be some cents to even some $. It depends on, how strong the competition is for that keyword, which also determines the price.

If you use Google AdWords, your ads will appear in Google instantly. You will get traffic to your website right away, which also has a positive effect on the Google ranking too. In order to find out, which keywords are relevant for your Business and popular at the same time, you have to  use some tools for it. With a web analytics tool, you can find out, whether you get much traffic from that keyword or not. SEA doesn’t replace SEO and vice versa. With SEO it takes months to get you ranked on the top places on Google. So it takes ages to get target traffic to your website. With SEA you get it instantly, but you have to pay for it. In short term it is recommendable to use SEA, while it is recommendable to use SEO for long term.

My Web Agency Sites4Businesses is providing SEO services. Feel free to contact it: Sites4Businesses. If you want to stay updated, just subscribe to my newsletter on the left side.

What is SEO?

seo

What is SEO?

SEO stands for search engine optimization. Search engines are a software, that searches the World Wide Web for the keyword you’ve typed in. The most popular one is Google, but there are many other search engines like Yahoo, Bing, Baidu etc. So SEO means, that you optimize your ranking on search engines, but who wants to be ranked high on search engines? Webmasters, Business owners, freelancers, startups, companies etc. are interested in SEO to get traffic, customers and sales, but most importantly it is sustainable.

wikipedia traffic

Here is an example to show you, how important SEO is. The website wikipedia.org has about 2 billion monthly web visitors and most of them through search. Not through social media marketing. No through Email marketing. Not through online ads like Google AdWords, Facebook Ads, LinkedIn Ads etc., but through search. So people find the website wikipedia.org through search engines. Just to give you a rough idea, how important SEO is. You get targeted traffic regularly every month without doing anything any more. So it’s passive traffic. You just have to put the initial effort in the beginning.

The higher you are ranked, the more traffic you will get. The good thing is, that those traffics are free and even targeted, because you are ranked on specific keywords. This kind of traffic you get this way is also called organic traffic. People click more on the search engine results than on ads. The reason behind it is, that the website is already regarded trustful and useful by the search engine. It is already prechecked, so the users can trust that website too. If you want to know, how keyword research works, read this: Why keyword research? The paid version is SEA, which is making an advertisement on Google. The good thing here, that it works instantly. Everything that drives traffic to your site increases your ranking, but if you don’t advertise any more, the traffic will decrease also instantly.

SEO is divided into 2 parts. The first one is called onsite/onpage SEO and the other one is called offsite/offpage SEO. Onsite means, that you make your Website easy for search engines to find it. So it is more technical. For example the alt tags of your page, your website performance, responsiveness etc. The offsite version is everything external from your website. The most popular one are backlinks. Backlinks refer to your Website, which is an indicator for Google, that your Website has a good reputation. The more backlinks you, the better it is, but not only quantity is an indicator for Google. Also the quality of the backlinks. It is determined by the Domain Authority.

International money

Social media plays also an important role. The more shares, likes and comments you have, the higher you will get ranked on search engines. My blog article about money as a sample has over 500 shares, which is impressive. It gives you a social proof and it also shows you, which topic your reader is more interested in. You can read this article here. Maybe you want to share it too. Haha. Social media platforms are e.g. Facebook, Twitter, Instagram etc. SEO takes much time, because it takes time to build reputation, but when you are highly ranked, you will get free and targeted traffic regularly. Once your reputation is established, you will get those traffic on the long run, but how long does it take to get ranked high on Google? It takes weeks even months until you get ranked on the first page of the search engine, if you do the right thing. You also can optimize your ranking on Video platforms like Youtube. The paid advertisement works instantly, but if you don’t advertise any more, there won’t be any traffic. In general there about 200 factors, that can have an influence on your search ranking, but one of the most important factors is content, which belongs to onpage SEO and backlinks, which belongs to offpage SEO. In the end, it is also receommendable to do a SEO audit.

How to do SEO

And here is a quick summary of SEO.

To stay up to date, just like my Facebook Fanpage: The Doan’s Blog. Further readings: What is offsite SEOWhat are backlinks? Why keyword research? What is Digital Marketing? What is SEM? My Agency is providing SEO services. Feel free to contact it: SEO Services.

What are Web Developers? #IT #Business #Website

Web developer

When I meet new people, they usually asked me what my occupation is. As soon I tell them, that I’m a Web Developer, they understand, that I’m a Web Designer or I create Websites. To make things clear a Web Developer is a coder. A programmer. Someone using a programming language to code a Website like with Java, C#, Ruby, JavaScript …

Here are some examples of the most popular and current technologies Web Developers are using: Ruby on Rails and Node.js. These are softwares to code Web Applications. I notice, that in London (UK), they mostly use Ruby on Rails, whereas in Germany Node.js is more popular. Very interesting …

These are some of many popular Websites based on Ruby on Rails:

And here are some of many popular Websites based on Node.js:

  • Paypal, Yahoo, Wall Street Journal Online, Shutterstock, LinkedIn, Mozilla, Netflix, Uber, Ebay, Walmart, Google, Medium etc.

Amongst Web Developers, they can be distinguished between Full Stack Web Developers, Back End Web Developers and Front End Web Developers. I’m a Front End Web Developer myself, because I like doing it to the front and here is my personal and professional Website: Denis Doan

Conflicts in a relationship

Conflict, break, fight, dispute, problem

There are fights in a relationship and it is inevitable. To keep the relationship still strong, there are something you have to think of. It’s how couples you react, that reveals, whether the relationship is stable or not. Here are some hints, how it works:

  1. Be respectful. No insults in any case.
  2. Mention about your feelings in a neutral way like when you do this and that, I feel xyz.
  3. Keep calm. Don’t raise your voice.
  4. At the end of the conversation confirm your partner, that you care about them. It is always good to feel loved.
  5. Make your expectation clear.

Signs she is using you

Signs she is using you

During the journey of finding the right woman, there is also a wrong one. Here are some signs to recognize them:

  1. The wrong one will use you for her validation, to go to fancy restaurants, for emotional support or for pleasure. So pay attention to these signs to find out, whether she is serious with you or not.
  2. She just got out of a bad relationship. It also can mean, that she is not interested in you.
  3. She is indecisive, because she doesn’t know, who to commit to. So she keeps the appointment open to see, whether there are better options.
  4. The relationship is secret. It’s not official and if she does it for a long time, that’s a big hint she will use to cheat on her partner.
  5. She doesn’t listen to you.

How to find a girlfriend / boyfriend

relationship

In order to find a partner, I had to actively look for a girlfriend, because I had no friends since I was 12 years old, I couldn’t rely on a social circle. I’ve found 2 ex girlfriends at a language exchange event, which was pretty fun. I’ve found another ex girlfriend on Instagram. She liked my uploaded picture and I checked, what kind of person it was. I notice, it was a pretty girl, so I direct message her right away. After dating several times we came closer. That was a beginning of a relationship.

I’ve also asked many other couples, where they’ve met their partner. An old colleague told me, he met his girlfriend at a beer festival. Another guy told me, he found his girlfriend at the subway station. A lady told me, she found her husband at a bar in Germany. I mention Germany, because bars and clubs in Europe are totally different to Asia. It has another meaning. From what I’ve heard so far many people find their partner at the workplace. Since I couldn’t make friends at my workplace, I had to actively go out.

It is also good to work on yourself like changing to a more positive mindset. Me personally, I find it very attractive having a partner having a sense of humor. You spend a lot of time on your job. If you don’t like it for whatever reason, it will be recommendable to change. Whatever doesn’t make you happy. Same with the place, you are living in. If you don’t like the place, you are living it, move to another place. Change it. Change it for the better. A more fulfilling job. A passionate hobby.

All in all. Be active!

PS:

To stay up to date, just like my Fanpage! The Doan’s Blog

It’s time to end this relationship

Breakup

Relationship can be healed, but with these kind of signs it’s not possible to fix it any more. So it is better to move on and look for a more appropriate partner:

 

  1. Love becomes hate. It doesn’t matter what kind of reason it is. No relationship is based on hate, but on love, so it is time to end it.
  2. Constant blame and shame. Care and respect is also part of the relationship, but a broken one puts the partner down or blaming them, that it is all their fault.
  3. Abuse. No type of the abuse should be tolerated. Neither physically nor emotionally.
  4. Blame. You are blamed for everything. Everything is your fault.
  5. Betrayals. It’s not only sexual betrayals, but also emotional one. You don’t feel secure.
  6. No plans with the significant other. Your partner is pushing you out of her/his life.
  7. Little communication. Communication is the key to get closer, but if your significant other only talks to you, when it is necessary, it’s time to end the relationship then.
  8. The relationship is secret. You are not mentioned on her Facebook, instagram etc.
  9. You get hurt constantly. You are misunderstood, hurt and angry all the time.
  10. You are not a priority. Your significant partner is always busy. Busy with friends. Busy with family. Busy with work. Busy with himself or herself. If she or he wants you, he or she will come to you, although he or she lives thousands of kilometers far away from you.


How to find out, whether she (still) loves you

love, relationship

First of all I want to clarify, what love is, so that you know, that it isn’t lust, infatuation or something else. Love is an emotional bond and intimacy, that can be started by sexual desire or attraction. A desire of being together. That’s why, it leads to a long term relationship. It make you want to fight for the relationship instead of letting it fall apart. Now, you know what love is, it is good to know, whether she (still) loves you. There are many reasons, why people aare in a relationship, but if you want to be in a romantic relationship, it is a good idea to pay attentions to these signs, whether she (still) loves you:

  1. She wants to spend time with you. Although there are other duties like work, school, family etc. She still makes free time to spend time with you, because it makes her happy to be around you.
  2. She is interested in your life. When she is interested in your. She also asks you, how your day was.
  3. She includes you. Whatever she wants to do, she asks you, whether you are satisfied with her decision. Compromises is a big thing.
  4. Less love and affection. She made you feel happy and loved, but it’s getting less.
  5. Preocuppied during dates. It seems like your partner is only physically present, but not emotionally.
  6. Silence. You could talk about anything and everything, but now you always have to start the conversation.
  7. Blaming. She starts failing at things and will blame you for her failures.
  8. Spending time with others. There is a different with having an own life and no interest like going out with her friends for some hours or constantly spending more work hours till 10pm.
  9. No explanations. It’s like you are not the time and effort, so it’s also a sign of no respect.
  10. Not looking at you. It’s not about gazing into each other’s eyes for hours. It’s more about being interested and emotional connection, but now she doesn’t do it any more.
  11. Not talking about the past. Talking about the good moments, you’ve spent together, is a good way to strengthen the bond of your relationship, but she doesn’t talk about it any more, so she is not interested in strengthen the relationship. So it’s a bad sign.
  12. She doesn’t make you feel good about yourself.
  13. No happyness. It might be, that it is your partner’s intention to make you feel that way to end the relationship mutually.

To stay up to date, just like my Facebook Fanpage: The Doan’s Blog

How to get over your ex

broken heart

There are many reasons, why you broke up, but it usually comes with increasing stress and fights in the relationship. So after breaking up, it is a good idea not to contact your ex for while to get emotionally distant from it.

There comes a phase, where you think, you might try again and work things out or doing couple therapy or something like that. You might even get sad and everything reminds you of your ex. If you want to get back to your ex, you will improve yourself in terms of appearance and behaviors, but if you don’t want to get to your ex back, here is my favorite way to get over the ex. Simply just find another girlfriend. In best case a better one then before. I’ve asked many couples, where they’ve met each other.

Here are there replies: in a tram, on a festival, through friends, in a bar, in a club etc. So there are many places, where you are able to find your significant other. To find a girlfriend as soon as possible you better to go out and actively look for her or even change the country to search like I did. Last but not least, speed dating is an efficient way to meet many ladies in a short time.

Here is another article, that might be interesting for you: How to avoid break ups

To stay up to date, just like my Facebook Fanpage: The Doan’s Blog