How SEO can boost your Business
Many business owners feel that they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. Search engine optimization, on the other hand, is. Read on to learn six ways, how SEO can boost your business.
8 Ways How SEO can boost Your Business
1. SEO Leads to More Clients
Many small businesses, like consultants, can struggle to get clients. Improving your SEO allows your business to get found online, which increases traffic to your website and to your store, and helps you to get more clients.
2. SEO Facilitates Word of Mouth Marketing
SEO is an important part of referral marketing because people who hear about your company will want to look it up, but they won’t always remember the name. However, if they remember that it was a tailoring service in Chicago, for example, they can type that into Google and, if you’ve done your SEO homework, find your business.
Casual conversations that are great for word of mouth marketing are bad for remembering things. If your word of mouth leads are coming from a situation that isn’t conducive to writing things down, you could be missing out on a lot of business.
3. SEO Shows You Care About Your Business
SEO is a basic way to get your website found online and is extremely important for businesses without a storefront. Optimizing your SEO shows that you care about your business and makes it easier for people to see that.
4. SEO Bolsters Your Business Reputation
Getting to the first page can give you a sense of accomplishment (and maybe even power), but it does more than that. As a potential customer, you feel that you can trust companies that rank high in Google searches. If a customer can’t find a business on the first page of Google, we usually think there is something wrong with the business. SEO boosts your ranking in search engines, putting you at the top of the page and at the forefront of the minds of your target audience.
5. SEO Makes Other Businesses Take Notice
Customers aren’t the only ones who notice when you rank on the first page in Google searches. Competitors and other businesses do too. One of the basic marketing concepts for small businesses is being in someone’s mind or first in their Google search when they’re looking for a business like yours.
It’s easy to get referrals from customers who already know about your business. But there’s something better than that – Referrals from other businesses who have customers of their own! The bigger the referrer, the bigger the buzz about your business!
6. SEO Gives You Targeted and Sustainable Traffic
The traffic you will get is targeted, so there are more likely to buy your products or services. Besides the targeted traffic is sustainable. Once the work is done the traffic still keeps coming without further do.
7. SEO Builds Credibility and Awareness
Google is a trustful software. If you are ranked on Google, it means, that you are trustworthy. It is a fact that people trust the listing of Google. It also means, that your brand is reputable.
8. SEO Is More Efficient
Compared to online paid advertising ppc, SEO has a higher conversion rate. Why? Because your ad can display on top right away regardless, if you are trustworthy or not. That’s why people trust Google results. Organic traffics have up to 3x times higher conversion rates.
That’s basically it about, how SEO can boost your business. To stay up to date, just like my Facebook Fanpage: The Doan’s Blog. Further readings: What is offsite SEO? What are backlinks? Why keyword research? What is Digital Marketing? What is SEM? The most read article is this international money. My Web Agency is providing SEO services. Feel free to contact it: SEO Services.