What is SEO?
SEO stands for search engine optimization. Search engines are a software, that searches the World Wide Web for the keyword you’ve typed in. The most popular one is Google, but there are many other search engines like Yahoo, Bing, Baidu etc. So SEO means, that you optimize your ranking on search engines.
The higher you are ranked, the more traffic you will get. The good thing is, that those traffics are free and even targeted, because you are ranked on specific keywords. The paid version is SEA, which is making an advertisement on Google. The good thing here, that it works instantly. Everything that drives traffic to your site increase your ranking.
SEO is divided into 2 parts. The first one is called onsite/onpage SEO and the other one is called offsite/offsite SEO. Onsite means, that you make your Website easy for search engines to find it. So it is more technical. For example the alt tags of your page, your website performance, responsiveness etc. The offsite version is everything external from your website. The most popular one is backlink. Backlinks refer to your Website, which is an indicator for Google, that your Website has a good reputation. The more backlinks you, the better it is, but not only quantity is an indicator for Google. Also the quality of the backlinks. It is determined by the Domain Authority.
Social media plays also an important role. The more shares, likes and comments you have, the higher you will get ranked on search engines. Social media platforms are e.g. Facebook, Twitter, Instagram etc. SEO takes much time, because it takes time to build reputation, but when you are highly ranked, you will get free and targeted traffic regularly. Once your reputation is established, you will get those traffic on the long run. You also can optimize your ranking on Video platforms like Youtube. The paid advertisement works instantly, but if you don’t advertise any more, there won’t be any traffic.
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