What is offsite SEO?

offpage seo

What is offsite SEO?

If you don’t know, what SEO is, read this! What is SEO? Offpage/offsite SEO are techniques, which are out of the website. Backlinks are the most important part. The more backlinks you have, the higher you will get ranked on the search engine. Not only the quantity plays a role, but also the quality of the backlink. It is mainly determined by the domain authority of the website.

backlink

This is, how a backlink looks like. It’s a link from another website to your website. So if I click on the link www.denisdoan.com, it would refer to my website. As simple as that. In order to get backlinks, you have to build it. That’s why it is called link building. Pretty straightforward. It’s also possible to buy links, but these kinds of artificially getting links are called black hat SEO. You will get punished by the search engine by getting your ranking lowered.

Before moving on, I will tell you the types of links. No follow links are links, that doesn’t improve the search ranking. It is implemented in HTML and it looks like this: <a href=“http://www.denisdoan.com/“ rel=“nofollow>Denis Doan</a>. So you just add this attribute rel to the a tag. It is like a tool for webmasters to prevent spamming. Links on Social Media like Facebook, Twitter etc. are nofollow links, so they don’t have an impact on SEO. The normal links as you can see above are the follow links. They have an influence on the search ranking.

Next, there are inbound and outbound links. Inbound links are backlinks, that are from other websites referring to your website. Like on the 1st example, I had an inbound link from Crunchbase. Outbound links are links on your website referring to other websites. I could put here a link to blogging referring to a Wikipedia article. Last but not least to confuse you more, there are also internal links. Those links refer to another blog article on the blog. Later there are internal links referring to other related blog articles of mine. External links are like outbound links. These are links on your website referring to other websites.

To get links your content should be so good, that other webmaster wants to refer to your content. Guest blogging is also a way to build links, but it is more artificial than natural. Social media does play a role in SEO, but not that much, but the more your content/website get shared/followed the better it is. Social bookmarking sites are helpful too: Stumbleupon. Hint: That was an external/outbound link. So that was a quick introduction to offsite SEO. I hope, I could clarify a little bit. If not, feel free to contact me.

To stay up to date, just like my Facebook Fanpage: The Doan’s Blog. Further readings: What is SEO? Why keyword research?  What is SEM? What is Digital Marketing?

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