Why SEO in Los Angeles is so expensive?
By R.L. Adams
As an Angelino myself, I call L.A. home. It’s the closest association that I have to a home in the United States. Although I’m a digital nomad, my life always leads me back to Los Angeles. So I know, firsthand, the high prices that you’d expect to pay for just about anything in a city like L.A. In fact, according to several price indexes, Los Angeles remains one of the most expensive places in the world to live.
However, when you put it next to a city like San Francisco, prices in L.A. fall short. According to a study done by Numbeo, San Francisco was only actually outpaced by 4 other cities in the United States when it comes to the cost-of-living index. No matter how you slice it, service fees in cities are always going to be commensurate to the cost-of-living in that locale. The cheaper the cost-of-living you’d expect, the less the prices will likely be.
Still, the question then becomes, how are you supposed to find the right company to help you no matter where you live? If you live in an expensive city like New York or San Francisco or Honolulu, are you simply supposed to default to an agency located in Athens, GA or Springfield, MO, for instance, where the consumer price indexes are far lower? Clearly, that isn’t the only metric that you should be going off of, but it is a highly relevant one.
The truth is that expensive cities cost more, not just to live, but also to operate a business in. If a city’s cost-of-living index is high, so will prices for office space rent, transportation and food, in turn forcing businesses to have to pay their employees more just to survive, and as a result, having to charge more for services in these areas. But SEO is highly specialized, adding a layer of confusion to the mix, clouding the reality from the abstract because of the great deal of „unknowns.“
How To Find The Right SEO in Los Angeles Company To Optimize Your Site
By no means am I here to recommend a specific SEO in Los Angeles company to you. Whether you’re in Los Angeles or some other city, the truth is that you need to know the right questions to ask if you’re trying to find the right SEO in Los Angeles company that will be the right fit. The biggest source of confusion is derived not only from a wild variation in prices, but unless in knowing specifically who to trust.
What happens when you hire a SEO in Los Angeles firm and they leave you high and dry? It isn’t a good feeling whatsoever. So if you don’t want to find yourself stuck in a situation like this, then you need to do your due diligence. The truth is that the right SEO in Los Angeles partner can make a massive difference to your business. Imagine the amount of interest, authority, leads and sales that a high-volume searched #1 keyword SERP listing can garner you. It’s immense to say the least.
#1 — Do Your Due Diligence
Use tools like Way Back Machine, Alexa and SEMRush to do your research on a domain. Take a look at the history. Take a look at what keywords the company ranks for. Consider the fact that a company’s work will speak louder than its words. If it’s achieving big results for itself, then you have a qualified candidate. If not, don’t waste your time with them.
#2 — Carefully Vet Their Case Studies
Use the same SEO tools to vet client case studies and call each of the clients up individually to ask about their experience in working with the company. If they don’t provide direct contact information, then there might be a reason behind it so be sure to carefully vet their past clients as much as humanely possible.
#3 — Don’t Look For The Cheapest Price
I know. I know. It’s easy to search out the cheapest service you can find. But you get what you pay for. Especially in the SEO industry. So do not base your decision on price. This is where you need to stretch your budget when it warrants it. Find the right partner at the right price, not the cheapest provider.
#4 — Nitpick Their Contracts
Pricing isn’t the only important factor. You have to analyze their contracts. Keep in mind that there is no „secret sauce“ when it comes to SEO. It boils down to hard work and adding lots of value. If your website is completely out of wack with lots of issues, it’s going to take longer to rank and it’s going to involve more work. Be sure to review the contract carefully so that it accounts for any „surprises“ that might arise.
#5 — Ask For An Audit Of Your SEO Upfront
The best way to ensure that you don’t get surprised by certain fees is to make sure that the company audits your site and its present optimization. What do you rank for? Do you have a CDN installed? Do you have AMP installed? Do pages load fast or slow? What does the ad-versus-content balance look like? Do you use canonical URLs? And so on and so forth. There is a lot to consider, so be sure to get as much information upfront as possible. You can also turn to tools like Pingdom, Google’s Page Speed Insights and GTMetrix to do some analysis on your own.
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