Startups

startup

Startups

By Josh Steimle

10 Tricks and Tips for Landing Your First Client:
Quitting your corporate job and launching your dream startup is only half the battle. Finding people to actually use your product or service is the real fight.

Like many startup founders, when I started my business in 1999, I was wildly optimistic about my startup’s potential. I assumed that if I had a great product or service, then clients would somehow magically appear. Let’s just say this didn’t happen. Having no clue about sales and marketing, I hired a full-time staff – many I ended up laying off.

Since then I’ve had multiple opportunities to “start over” again with my most recent venture taking me to Hong Kong. During my journey, I have learned many lessons about landing that all important first client. Here are a few tips on nabbing your first customer and the next few as well.

Startup tips

1. Give yourself some runway. Many promising companies fail because they don’t have the resources to last long enough to get things going. How long can you last without any clients or income? The more cash you have in the bank, the lower your risk will be and the higher your chances of success. I recommend starting with 6 to 12 months of operating expenses on hand.

Related: 5 Strategies for Generating Consumer Demand

2. Talk to everyone you know. Sending an email out to everyone you know announcing your new business is all fine and good but talking one on one to the few individuals who can truly help you is better. When you approach people don’t ask them for their business. Instead ask them for advice on how to get their business or the business of those they can refer you to.

3. Get involved in your community. People generally do business with people they like and trust. Deals get done at kids soccer games, through religious affiliations or via relationships formed in volunteer organizations. Of course you don’t want to be the guy everyone knows as being involved in the community for his own self-serving ends. Focus on being a good member of the community first, and business opportunities will naturally come to you without needing to be forced.

4. Get involved in the business community. When I first arrived in Hong Kong I went to every business event I could find. I identified those who were doing the most to help Hong Kong’s entrepreneurial scene grow and then I offered to help wherever I could. I have received quite a bit in return.

5. Collaborate with competitors. If you view every competitor as an enemy or a rival to be defeated, you’ll miss out on some of your greatest opportunities. One of the first things I did upon moving to Hong Kong was to identify competitors and reach out to them. More than half of them told me upon our first meeting that they frequently had projects they were too busy to handle and asked if I’d be interesting in taking their surplus business. Last week I met with a competitor. As a result we are organizing a series of training and education events for executives to learn more about online marketing. Together we will be able to have greater reach than either of us could get working separately.

6. Get social online. Twitter, Facebook, Google+ and LinkedIn offer excellent opportunities to connect with the various communities that may be interested in your services. But social media can also suck up a lot of your time, so use it wisely. I start online conversations by posting on my blog about entrepreneurship and marketing, quoting experts who will share the content and then sharing the content via social media.

7. Optimize your website. I tell my firm’s clients all the time that it’s going to take months of SEO before they start getting sales or leads from their website. That’s generally the way it works, but sometimes it can happen quite a bit faster. We started getting leads from our the Hong Kong version of our website within a few weeks of launching it.

8. Speak. Many organizations, such as chambers of commerce, like to bring in speakers who can share something new with their members. Often these organizations are desperate to find someone to present and all it takes is making contact and offering to share what you know.

9. Write. In addition to blogging, I’ve been doing a lot of writing for various publications. Writing isn’t for everyone, but if it’s something you enjoy, try submitting some articles to the publications your clients read.

10. Get PR. Sign up for Help A Reporter Out (HARO), a free service that connects sources with journalists. You’ll get emails each day telling you what kind of sources journalists are looking for. If you see something you can respond to, you might get yourself and your company featured in a publication. Or you can contact journalists directly and offer yourself as a source and pitch them ideas for articles they could write with your assistance.

I hope this article is helpful for you to build a startup. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is SEO? Most popular blog article: International money.

Sillicon Valley

Sillicon Valley

Sillicon Valley

It is located in California, US and it is in San Francisco bay area. The biggest Sillicon Valley cities are San Jose, Palo Alto, Santa Clara, Mountain View and Sunnyvale. The state California has a higher GDP than UK, which makes the world 5th biggest economy, although it has only 40 million population compared to the 65 million people in UK. A very productive state. Sillicon Valley itself has 2 million people. The name silicon refers to its industry it focuses on.

It is the world biggest startup hub with 8 billion investment from VCs, which is about half of all US VC investments. Many IT companies started from there like Intel, Google, Facebook etc. US Americans have a very good sense of doing business. It’s not only in high tech, they are striving in, but also in food. They are also able to sell worldwide burgers, fries, coffee, pizza etc. #McDonald’s #Starbucks #PizzaHut etc.

One of the remarkable cases, that YouTube in 2005 received $11.5 by Sequoia Capital and a year later it was sold to Google for $1.65 billion. A more recent case was with Instagram. In 2010 it got funded with half million $. After adding their app in the app store, it got $7 million funding in 2011. A year later it released an Android app and got $50 million of funding and soon enough Facebook bought Instagram for $1 billion. US Americans really know, how to do business. A famous startup accelerator Y combinator doesn’t even look at your business plan, if you don’t have a cofounder. Why? Because they know, that it is way more likely, that you fail without a cofounder. Besides Sillicon Valley has a famous university called Stanford, which is ranked a 2nd best university right after Havard.

They have the technology. They have the knowledge, the right mindset in order to succeed. Failure is inevitable, so they are not afraid to take the risk. Calculated risk to invest in it. Thanks to that, there are many great companies out there providing great products and services to the world e.g. the iPhone, Google, Facebook etc. that is able to disrupt many industries. God bless the US Americans. I hope, you like this article. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is SEO? Most popular blog article: International money.

American Dream

American Dream

American Dream

It existed since it becomes a nation in 1776, that all men are created equal with the right to life, liberty and the pursuit of happiness. Nowadays, it is also known from dishwasher to millionaire, which implies, that regardless of the background, everyone can achieve the dream through hard work. Maybe that’s why the US the world immigration country, because it is not the case in other countries. For example Fred DeLuca. At that time he was 17 years old and he wanted to attend college. To be able to pay tuition fees, he came up the idea to sell sandwiches. At that time he sold 50 cents for each sub and he could sell many hundreds per day. Now according to inc.com Subway is the world largest restaurant chain. So no prior work experience or knowledge about the industry. He could make it. Here is another success story. Colonel Sanders opened his first franchise in 1952. At that time he was 62 years old. Better to late than nothing. Now it has over 20k franchises worldwide. That’s the spirit. From nothing to everything.

Inequality

Because the gap between rich and poor is really big, some people call it American illusion instead of the American Dream. According to CNN Money over 50 million households can’t afford basics like rent and food. Another example is, that Walmart’s CEO earns over 1000 times more than regular worker earning about 20k USD per year. Considering the high living cost in the States a salary with 20k USD per year will you get nowhere. That’s why, they struggle to buy bread and water. That’s fact. The only way to become really rich, is to become an entrepreneur. Here is an article about, how to get really rich. A 9 to 5 jobs won’t make you really rich with a few exceptions like CEOs. US Americans cherish entrepreneurship. That’s why, they are ready to invest into startups. Not a little bit with millions of USD. For example YouTube. During its beginning in 2005, it received 11.5 million USD from a venture capitalist. And there you see. After 1 year, it got bought for $1.65 billion. For sure there is a downside of entrepreneurship. Even a big one. Over 90% of startups will fail on the long run, but US Americans regard people still trying out entrepreneurship as courageous, which is not the case in other countries. Although US is also known as a land of opportunities, it only rewards business people financially and not a regular worker.

If you want to try your luck to realize your American Dream, your best bet is to have a business mindset and the urge to make money like Fred DeLuca had or the urge to change the world like Steve Jobs had. I hope, you like this article. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is SEO? Most popular blog article: International money.

United States

usa

United States

The United States of America (USA), commonly known as the United States (U.S.) or America, is a federal republic composed of 50 states. At 3.8 million square miles (9.8 million km2) and with over 325 million people, the United States is the world’s third- or fourth-largest country by total area and the third-most populous country. The capital is Washington, D.C., and the largest city by population is New York City. Forty-eight states and the capital’s federal district are contiguous in North America between Canada and Mexico. The State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean. The USA territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The extremely diverse geography, climate, and wildlife of the USA make it one of the world’s 17 megadiverse countries.

History

Paleo-Indians migrated from Asia to the North American mainland at least 15,000 years ago. European colonization began in the 16th century. The United States emerged from the thirteen British colonies established along the East Coast. Numerous disputes between Great Britain and the colonies following the French and Indian War led to the American Revolution, which began in 1775, and the subsequent Declaration of Independence in 1776. The war ended in 1783 with the United States becoming the first country to gain independence from a European power. The current constitution was adopted in 1788, with the first ten amendments, collectively named the Bill of Rights, being ratified in 1791 to guarantee many fundamental civil liberties. The United States embarked on a vigorous expansion across North America throughout the 19th century, acquiring new territories, displacing Native American tribes, and gradually admitting new states until it spanned the continent by 1848. During the second half of the 19th century, the Civil War led to the abolition of slavery. By the end of the century, the United States had extended into the Pacific Ocean, and its economy, driven in large part by the Industrial Revolution, began to soar.

Super Power

The Spanish–American War and World War I confirmed the country’s status as a global military power. The United States emerged from World War II as a global superpower, the first country to develop nuclear weapons, the only country to use them in warfare, and a permanent member of the United Nations Security Council. During the Cold War, the United States and the Soviet Union competed in the Space Race, culminating with the 1969 moon landing. The end of the Cold War and the collapse of the Soviet Union in 1991 left the United States as the world’s sole superpower. The United States is the world’s oldest surviving federation. It is a representative democracy, „in which majority rule is tempered by minority rights protected by law“.

Economy

The United States is a founding member of the United Nations, World Bank, International Monetary Fund, Organization of American States (OAS), and other international organizations. The United States is a highly developed country, with the world’s largest economy by nominal GDP and second-largest economy by PPP, accounting for approximately a quarter of global GDP. The U.S. economy is largely post-industrial, characterized by the dominance of services and knowledge-based activities, although the manufacturing sector remains the second-largest in the world. The United States is the world’s largest importer and the second largest exporter of goods. Though its population is only 4.3% of the world total, the U.S. holds 33.4% of the total wealth in the world, the largest share of global wealth concentrated in a single country. The United States ranks among the highest nations in several measures of socioeconomic performance, including average wage, human development, per capita GDP, and productivity per person. The U.S. is the foremost military power in the world, making up a third of global military spending, and is a leading political, cultural, and scientific force internationally.

To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is SEO? Most popular blog article: International money.

Triple your Instagram followers

Instagram

By Web Techpreneur

Get Instagram Followers: 12 Exclusive Way 3x Your Followers

Instagram followers are more engaged than Facebook or Twitter followers. Instagram post help to make the new audience to your customer although Instagram has only some features but they are enough to attract more peoples towards your business or website.

Now Instagram is World’s Three most popular social network. that have 800+ million monthly users.

Instagram has features of uploading images and videos. here in the bio section, you can add only one URL to your website but this will be enough if you have followers and trends.

Info! This post cover trick for both Brand (Website, Company and Service) Owner or Regular Instagram User.
Do you know: Internal links open in new window Happy Reading 😀 

Here I shared my 12 tricks that use on my Instagram to get more followers and engage with more peoples.

Get More Instagram Followers

Instagram has features of uploading a new post and story so there are some tricks to use these tricks when you upload your next Instagram post. Here are 12 ways to get more Instagram followers:

1. Create a Complete Profile

Create a complete profile with right name, username, profile picture, description and add a Website.

Instagram has two type of accounts

  1. Personal Account – Personal account for a regular Instagram user.
  2. Business Account – Business account for Company, Websites, Blogs and Services

When you create a new account this account will be a personal account, You can switch freely your personal account to business account.

Trick-1: Use Business Account instead of Personal Account Whatever you are.

In business account, you will get more features of Instagram like

  1. Insight of your profile
  2. Insight of every post
  3. Promotion option
  4. Contact option(Phone, mail, Address) for your audience

Use Business Account and get every state and provide more info to your followers.

2. Connect with Facebook

Facebook is used by 2 billion people all across milky way galaxy. 😯

And we all have thousands of friends on Facebook account, and we all know that owner of Facebook and Instagram is same.

When we link Insta account to facebook account, Every friend of Facebook that use Instagram get notification of your new joining on Instagram. Due to this notification, your friends love to follow you.

And you got Instagram followers from your Facebook friends.

Doubt!

If you are:

Regular User: Connect Insta with your Facebook profile.

Brand Owner: If you are running a website and want followers for your brand(Blog, Website, Company) you should also connect your Brand with your Facebook profile.

I think! we can connect multiple Insta accounts to a single Facebook profile.
Trick-2: In each case Connect Instagram Account to Facebook Profile.

3. Upload Featured Image of Brand/Life

If you are a blogger you should upload featured image of the blog into your Insta account, by this users get that you had written about this and if they find helpful this for them they will definitely click on your site.

Trick-3: Upload Every New Featured Image of Blog, Website and your Products

4. Every Insta Post with A lot of #HashTags

#Hashtag play a very important role in post When you attached a hashtag into the post, this post will show many tabs according to your added hashtags.

Keep in mind: Instagram allows you to add up to 30 hashtags.

Some tools for find Trending #HashTags

1. Webstagram – for Most Popular Instagram Hashtags and Instagram Popular Users.
2. TagBlender – More Insta #HashTags category wise.
Trick:-4: Add Latest Trending A Lot of #HashTags into your Insta Post & Story

5. Add GeoTag(Location) in Insta Post & Story

Instagram also has featured Add location to Insta Post & Story and you should take advantage of this feature to get more people attraction and new customers.

Store Owners – Add the location of town and area of your store where you provide your service.

Bloggers – Add location where your blog is growing means from where you are getting visitors.

Freelancer – Add location, where you can find clients.

Regular User – Add the location of your town and city where you live or where you are.

Trick-5: Add Location to Every Insta Post & Story according to your Passion.

6. Tag People into Insta Image

Tag your Insta post to related people and profiles.

Tag peoples who are with you in image or tag who is relevant to your field. you can also tag Images to your friends and family member.

The benefit of adding more people is when you tag people in your post this post also saved in their(tagged people) profile. it increases your presence and reach to more peoples profile.

Why you save yourself in own profile if you have the option to enter others profile.

Trick-6: You’re not alone here If 2+ Billion people on the internet.

7. Share on Facebook, Twitter and Tumbler

Connect Instagram with your Facebook page/profile as well Twitter account and if you have Tumbler account also connect this to your Tumbler account.

Advantage of this 

  1. The image automatically shares in three more places.
  2. hashtag keep same on other social networks.
  3. Location tag also keeps same.
Trick-7: Don’t Forget, Share On Facebook, Twitter and Tumbler.

My Post on Insta

 

8. Comments on other Stuff

The more you comment on other’s photos the more followers your recieve. – Neil Patel

Trick-8: Comments on Popular Profiles & Trend post before they got old.

9. Pinterest Graphic in Grid

Pinterest is one of my favourite social network.

I have found many blogs who are getting more traffic from Pinterest than organic traffic That’s True!.

If you have a large collection of images and infographics as well as Boards you will start getting traffic from Pinterest

Many brand owners including me make Image and Infographics for Pinterest. These Pinterest images can be upload on Facebook and Twitter even without resizing them.

But These images can be not uploaded directly on Instagram due to their large size. 😥

Pinterest Image size is 735 px * 1102 px (1 : 1.5) while Instagram post size is 1080 px *1080 px (1 : 1)

There is a great difference between them, then what.

Use Layout from Instagram: collage App(A Instagram Add-on) simply download this from play store and attach two Pinterest image vertically in the grid. 😎

your Pinterest Images are now ready for uploading on Insta.

Trick-9: Use Layout from Instagram: collage App and make Pinterest Image for Insta.
instagram follower

10. Right Day More Followers

On average Sunday post get more attractions vs another day of the week.

Prepare your stuff for Sunday and then on Sunday make it Boom. 😆

Trick-10: Upload Images & story more on Sunday.

11. Insta Story with Tags & Location

Add an Insta story with tag & Location, it will show in tag and location tab.

And people who are suffering these tags get your story and who are looking for a place also get your amazing story.

Trick-11: Add story of your day with tag and location

12. Out of Niche Post

Sometimes we should make some post out of our niche.

My Example:

When I join Instagram for WebTechPreneur first I post my Blog Featured Images approx 10-12 and then one day I post an Iron Man 😎 Photo and then I found likes on Iron Man photo is more than compare to any another image.

Then I realise sometimes we should make out of niche post.

We can post images of:
  1. Our workspace.
  2. Festivals & Celebrations.
  3. Store & Shop
  4. Site Making
  5. Our creativity

And whatever that you want to share with your audience.

Some places that give me some extraordinary images are Canva and Creative market.

Canva is a great hub for Graphics and it also provides Festival images and etc.

Creative market also provides handmade beautiful and attractive Instagram templates.

6 Free Design Assets

from Creative Market

Powered by Creative Market

trick-12: Share what you love, celebrate, how you do your work.

Final Words

This is my strategies on Instagram, today here I shared ever point that I use on Instagram to get the new audience and Instagram followers.

Try these tricks on yourself and share what result you get.

Good Luck

– Divesh Diggiwal

I hope, you could learn at least a little bit more about how to increase your Instagram followers. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is Digital Marketing? Most popular blog article: International money.

 

What is link building?

Link building

What is link building?

In the last article, we already talked about, what backlinks are. If you haven’t read it yet, you can read it here. Because backlinks are important this article will focus on building links. In general, the more backlinks you have, the better it is and the higher quality the backlinks are, the better it is, too, but what are high quality backlinks again? It’s a link from a website with high PageRank score. Its score is from 0 to 10. 10 is the highest score to achieve. For example Wikipedia has a PageRank of 9. So getting a backlink from a website with such a high PageRank is very very recommendable and it worth more than many backlinks of lower PageRank. Besides the backlink has to come from a website, which is related to your blog niche. If you are writing about travel, but the backlink comes from a website/blog about marketing, it won’t be as valuable as backlinks from more related websites/blogs. Now, here comes some link building methods:

  1. Media. Especially infographics gets shared way more often than just plain text articles. I’ve also done an infographic. Check it out on this blog article: What is SEO?
  2. Guest blog. Write an article for another blogger. Especially a well established one is very beneficial.
  3. Competitors. You can look at your competitors, where they get their backlinks from and do the same thing as they did.
  4. List yourself in directories. CrunchBase is one of many popular directories to get listed.
  5. Use social share buttons, so it is easier to get shared.

That’s actually basically it. As simple as that. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is Digital Marketing? Most popular blog article: International money.

Google

Google

Google

It is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Its revenue comes mostly from AdWords. It was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, California, US. Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated it as a privately held company on September 4, 1998. An initial public offering (IPO) took place on August 19, 2004, and it moved to its new headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, it announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google, Alphabet’s leading subsidiary, will continue to be the umbrella company for Alphabet’s Internet interests. Upon completion of the restructure, Sundar Pichai was appointed CEO replacing Larry Page, who became the CEO of Alphabet.

The company’s rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond its core search engine (Google Search). It offers services designed for work and productivity (Google Docs, Sheets, and Slides. It’s full package is also known as G Suite), email (Gmail), scheduling and time management (Google Calendar), cloud storage (Google Drive), social networking (Google+), instant messaging and video chat (Google Hangouts), language translation (Google Translate), mapping and turn-by-turn navigation (Google Maps/Earth/Street View), video sharing (YouTube), note-taking (Google Keep), and photo organizing and editing (Google Photos). The company leads the development of the Android mobile operating system, the Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser. It has moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics manufacturers in the production of its Nexus devices, and in October 2016, it released multiple hardware products (including the Pixel smartphone, Home smart speaker, Wifi mesh wireless router, and Daydream View virtual reality headset). The new hardware chief, Rick Osterloh, stated: „a lot of the innovation that we want to do now ends up requiring controlling the end-to-end user experience“. It has also experimented with becoming an Internet carrier. In February 2010, it announced Google Fiber, a fiber-optic infrastructure that was installed in Kansas City; in April 2015, it launched Project Fi in the United States, combining Wi-Fi and cellular networks from different providers; and in 2016, it announced the Google Station initiative to make public Wi-Fi available around the world, with initial deployment in India.

Alexa, a company that monitors commercial web traffic, lists Google.com as the most visited website in the world. Several other services also figure in the top 100 most visited websites, including YouTube and Blogger. It is the most valuable brand in the world as of 2017, but has received significant criticism involving issues such as privacy concerns, tax avoidance, antitrust, censorship, and search neutrality. Its mission statement, from the outset, was „to organize the world’s information and make it universally accessible and useful“, and its unofficial slogan was „Don’t be evil“. In October 2015, the motto was replaced in the Alphabet corporate code of conduct by the phrase „Do the right thing“, while the original one was retained in the code of conduct of it. Around May 2018, the slogan was silently removed from the code’s clauses, leaving only one generic reference in its last paragraph.

To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is Digital Marketing? Most popular blog article: What is SEO? International money.

YouTube

YouTube

YouTube

It is an American video sharing website headquartered in San Bruno, California, US. The service was created by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—in February 2005. Google bought the site in November 2006 for US$1.65 billion after only 1 year of operating. YouTube now operates as one of Google’s subsidiaries.

YouTube allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and professional videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most of the content is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the partnership program. Unregistered users can only watch videos on the site, while registered users are permitted to upload an unlimited number of videos and add comments to videos. Videos deemed potentially inappropriate are available only to registered users affirming themselves to be at least 18 years old.

YouTube earns advertising revenue from Google AdSense, a program which targets ads according to site content and audience. Google AdSense is also used in many websites and blogs to generate passive income. The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Red, a subscription service offering ad-free access to the website and access to exclusive content made in partnership with existing users.

As of February 2017, there are more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content are watched on YouTube every day. As of August 2017, the website is ranked as the second-most popular site in the world by Alexa Internet, a web traffic analysis company. One of the most popular videos is Gangnam style with over 3 billion views. Not that currently, there are about 7.5 billion people on earth right now.

To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is Digital Marketing? Most popular blog article: What is SEO? International money.

Facebook

Facebook

Facebook

It is an American online social media and social networking service company based in Menlo Park, California, USA. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

First, the founders initially limited the website’s membership to Harvard students. Later they expanded it to higher education institutions in the Boston area, the Ivy League schools, and Stanford University. Facebook gradually added support for students at various other universities, and eventually to high school students. Since 2006, anyone who claims to be at least 13 years old has been allowed to become a registered user of Facebook, though variations exist in this requirement, depending on local laws. The name comes from the face book directories often given to American university students. Facebook held its initial public offering (IPO) in February 2012, valuing the company at $104 billion, the largest valuation to date for a newly listed public company with a starting price of $38 for each stock. It began selling stock to the public three months later. Facebook makes most of its revenue from advertisements that appear onscreen. Also called as Facebook Ads. It makes money mostly from its ads.

Facebook can be accessed from a large range of devices with Internet connectivity, such as desktop computers and mobile devices. After registering, users can create a customized profile indicating their name, occupation, schools attended and so on. Users can add other users as „friends“, exchange messages, post status updates, share photos, videos and links, use various software applications („apps“), and receive notifications of other users‘ activity. Additionally, users may join common-interest user groups organized by workplace, school, hobbies or other topics, and categorize their friends into lists such as „People From Work“ or „Close Friends“. Additionally, users can report or block unpleasant people.

Facebook has more than 2.2 billion monthly active users as of January 2018. Its popularity has led to prominent media coverage for the company, including significant scrutiny over privacy and the psychological effects it has on users. In recent years, the company has faced intense pressure over the amount of fake news, hate speech and depictions of violence prevalent on its services, all of which it is attempting to counteract. In the US people spend on average 40 minutes per day on Facebook.

To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is Digital Marketing? Most popular blog article: What is SEO? International money.

What are backlinks?

backlinks

What are backlinks?

Backlinks are inbound links / external links referring to other websites, which is the biggest part of offsite SEO. If you don’t know, what it is, read this! What is offsite SEO? Technically, it is a HTML tag, which looks like this: <a href=“http://www.denisdoan.com“>Denis Doan</a>. Denis Doan in this HTML tag is called anchor text and it also should contain the keyword.

Backlinks are important, because it can help you get ranked higher on Google. Why? Because it acts as a recommendation to your website. The more popular that website is the better that backlink is regarded, which means, if you get a backlink from CNN, it would be much more worth than many links from unknown websites. On top of that, you also get traffic from that backlink. For sure, it is possible to be ranked on the 1st on Google without any backlinks, but that’s the rare case, because the competition is very low and the niche is very special.

Link Building

Getting backlinks is also called link building. There are many ways to get backlinks. Here are a few of them:

  1. Great content. Content, that it is very interesting for your audience, that they want to share or even to mention on their websites. I also often share interesting articles on my Facebook account. Not only the content itself has to be great, but also it has to be SEO optimized for example at least 300 words with about 2,5% keyword density.
  2. Promotion. In the classic marketing there 4Ps. So not only your product or services has to be great, but if nobody knows about it, you can’t sell it. So a good way to promote yourself is being active any many social media channels. For example I’m active on Quora and answer a lot of questions related to my niche: Quora Denis Doan.
  3. Guest blogging. By guest blogging you can get valuable link to your blog or website. Just make sure you provide great and unique content for popular websites like Entrepreneur.comForbes.comHuffington Post etc.
  4. SlideShare. You can put your interesting presentation to SlideShare to get valuable links.
  5. Business. Team up with other Freelancers and Businesses helps to extend your product or services and even backlinks.

The influence of the link building will start about days till months later depending on the competitiveness of the industry you are in and the popularity of the website, that links to you.

So that’s basically it. To stay up to date, just like my Facebook Fanpage: The Doan’s Blog. Further readings: What is SEO? What is offsite SEOWhy keyword research? What is Digital Marketing? What is SEM?