How Long Does It Take To Rank For A Keyword



By Anil Agarwal

How Long Does It Take To Rank For A Keyword

Are you up for an interesting SEO case study? Want to improve Google search ranking? Do you want to know how long does it take to rank for a particular keyword?

We recently worked on an interesting SEO case study and found some amazing things that are involved in improving Google rankings. So if you’re someone who’s interested in knowing how long does it take for a new keyword to generate thousands of visitors from search, this SEO case study is just for you.

Are you curious to find out the results of our SEO case study? Let’s jump into the details without further ado.

SEO Case Study 2018: How Long Does It Take To Rank [And Improve Google Search Ranking Quickly]

seo case study

We recently did an interesting case study on a blog post to see how long did it take to get first page rankings for our primary keyword.

So we’ll talk about several things here:

  • Important data of the keyword we ranked for
  • The date of publishing the post we used in this SEO case study
  • The amount of search traffic the post got until now
  • How many keywords the post is currently getting traffic from
  • Current keyword position for the keyword (along with position changes)
  • How many days it took to get #2 rankings for our target keyword
  • And other interesting and important details along with screenshots
  • So you’re in a treat. Here we go!

    Important Data Of The Keyword We Ranked For

    The keyword we targeted has a monthly search volume of 1300 searches (which is not too low and not very difficult to rank for). So here are some interesting data that gives you a better idea about how long does it take to rank for a keyword in the first page results on Google.

    • Monthly search volume of the keyword: 1300 searches
    • Date of publishing the post: 17th Feb 2018
    • Total visitors the post received in 3 months after publishing: 5477 visitors
    • Total number of social shares the post received: 93 (so far)
    • How long did it take to get into the first page results of Google: 52 days

    Now, let’s dive into further more details so you can understand this SEO case study even better to improve keyword rankings.

    The Date Of Publishing The Blog Post

    For privacy reasons, we are not going to reveal the primary keyword we used for this case study (so we blurred it).

    Besides revealing the keyword, we’re going to reveal every other data which is useful enough for you to know how long does it usually take to rank for a keyword so you’ll have better understanding about how to improve Google search ranking in 2018 and beyond.

    The date of publishing the blog post that we used for this SEO case study was: 17th February 2018.

    In Google Analytics, first time traffic was noticed on 17th Feb 2018

    date of publishing

    As you can see above the date was: 17th Feb, 2018

    Interesting thing to notice

    You can’t get #1 ranking for keyword with decent search volume within a day or two unless you’ve an authority site with a lot of quality links.

    How Many Visitors The Post Attracted In The Last 90 Days

    If you’re wondering about how much traffic the post attracted from Google in the last 90 days, here’s the data from Google search console.

  • Google Search Console Screen showing the amount of clicks this post received in the last 90 days:search metrics newAs you can see above, the post attracted around 5500 visitors from Google in the last 90 days.

    That’s not a bad number. Considering the fact that the post was published just 100 days ago and already attracted over 5000 unique visitors from Google.

    If you look at the above graph carefully, the average number of clicks are also increasing every single week (which is a good sign that it’s going to attract even more search traffic).

    How Many Keywords The Post Is Currently Getting Traffic From

    If you’re curious to find out the number of keywords the post is currently getting traffic from Google, it is ranking for for 69 keywords.

    Here’s the screenshot from SEMrush (US) Ranking for its targeted terms:

    total semrush links

    If you observe the above screenshot carefully (which was taken from SEMrush), you’ll notice a couple of important things about this SEO case study for 2018 to improve Google rankings.

    • The number of keywords: As you can clearly see from the above screenshot from SEMrush, the blog post we are using for this SEO case study is ranking for 69 keywords. This is important to know because we mainly focused on just ONE primary keyword.
    • The average positions for each keyword: Most of the keywords are ranking on first 3 top search results (see the above screenshot) which is the primary reason for generating more traffic from search. 

      Important thing to notice

      If you’re ranking #1 for a keyword, you’ll tend to rank for a ton of other relevant keywords as well. The above illustration shows the same thing.

      In fact, Ahrefs did an interesting case study on how many keywords can you rank for one page and revealed some of the amazing facts.

      Here’s the illustration of Ahrefs case study.

      ahrefs data

      What did you learn from it? The average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords while the median value is more than two times smaller which is around 400 keywords. That’s a great news, right?

      How awesome it is to rank #1 for a keyword and get search traffic from a ton of other keywords as well. That’s why it’s so important for you to get #1 ranking for a keyword that you’re targeting.

      Total Number Of Backlinks The Post Received

      Whether you know it or not, backlinks play a KEY role in getting #1 rankings for any keyword no matter what industry you are in. So let’s use this interesting SEO case study to find out how many backlinks (along with domains) that our target keyword attracted.

      Here’s the screenshot of the total Links to the post: Source Google Search Console

      post links

      As you can see from the above screenshot, you’ll notice the following things;

      • Total links to the post: The post attracted 68 links so far (some of them are dofollow and few are nofollow). We left 20 to 30 blog comments using the post URL though, remaining links we attracted organically.
      • Total domains linking to the post: The 68 backlinks are generated from 18 unique domains (18 different websites linked to the post). You should know the importance of attracting links from various domains to the same post instead of building tons of links from the same domain.Important thing to rememberMost people who are new to SEO have a common question: “Can I rank for a keyword without backlinks”?

        That’s a great question and the answer is mostly NO.

        You can’t get #1 rankings for a keyword without the help of backlinks. Even if you got #1 rankings for a keyword, you can’t sustain first page rankings without building links. It’s as simple as that.

        Just have a look at the following illustration by Moz case study where they examined the top 50 Google search results for approximately over 15,000 keywords which allowed them to examine not only what factors correlate with higher search rankings but also how frequently those characteristics are seen.

        Out of the top 50 search results, 99.2% of all websites had at least one external link. 

        The remaining 0.8% is well within the margin of error expected between Mozscape and Google’s own link index.

        The study found almost no websites ranking for competitive search phrases that didn’t have at least a single external link pointing at them and most had significantly more links which directly telling us all the importance of backlinks.

        So the bottomline? If you want to get #1 rankings for any keyword, start attracting links from other sources.

        Total Number Of Social Shares The Post Received So Far

        The people who are already into SEO know one thing for sure: social media engagement plays a crucial role in getting better rankings on Google search.

        That means, if your blog posts generate decent amount of social shares such as Facebook shares, Tweets, G plus shares and so on, it tends to get first page rankings on Google.

        So let’s now discuss about the social shares the post we’re talking in this SEO case study got so far.

        Social Shares: Combining Facebook, Twitter & G Plus

      • total shares postAs you can see, the post was shared over 90 times across 3 social media platforms and here are some interesting things to notice:Number of Facebook shares: The post received over 60 times on Facebook, which means, it performed well on Facebook when compared to other networks like Twitter or G plus. Primarily the reason is we share it on our Facebook page and also most bloggers that follow Bloggers Passion are active on Facebook when compared to other networks. Number of Tweets: It also got a fair amount of tweets although we are not so much active on Twitter. Primarily the reason for these tweets could be the people who are reading the particular blog post were most active on Twitter. Google Plus shares: Google plus usage is going down day by day with the increase presence of people on Facebook and Twitter.

        Important thing to remember

        Did you know that the number of social shares you get on your articles impact your search engine rankings? Yes, that’s true.

        Although getting 100 odd shares won’t make much difference in your search rankings but if you want to get first page rankings, you should definitely focus on getting more social shares because search engines like Google considers “user engagement” such as social sharing as a ranking factor.

        According to Searchmetrics 2016 Rebooting Ranking Factors White Paper, here’s what you need to know about the correlation between social media and ranking of your keywords.

        “The correlation between social signals and ranking position is extremely high and the number of social signals per landing page has remained constant when compared to with the values from last year’s whitepaper. The top ranked websites in Google’s rankings displays vastly more social signals than all other pages. This is primarily due to the overlap between brand websites performing strongly in social networks and being allocated top positions by Google.”

        So what can you take away from the above? Yes, social media can certainly help with SEO.

        There is a positive correlation between social engagements and change in keyword rankings. So if you want to boost your keyword rankings on Google, focus on getting more social shares.

        Keyword Research Data For Improve Google Search Ranking SEO Case Study

        So what should be the decent search volume keywords for you to target? In other words, what’s the best search volume to rank #1 for a keyword?

        Here’s the data of the keyword we ranked for.

        I hope, you like this article. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is SEO? Most popular blog article: International money.

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