What is SEM?

sem

What is SEM?

SEM stands for Search Engine Marketing and it is part of Digital/Internet/Online Marketing. It contains SEO and SEA. SEA stands for Search Engine Advertising, which is also known as Pay per Click (PPC), because everytime a User sees an ad and clicks on it, he/she has to pay a certain amount of money, which is actually pretty cool, because you pay for results instead of the traditional one. The most popular PPC is Google AdWords.

AdWords

This is, how Google AdWords looks like, when type in Hotels New York City. As simple as that. So everytime someone clicks on that link booking.com/…., the company Booking has to pay for that click a certain amount of money to Google, which can be some cents to even some $. It depends on, how strong the competition is for that keyword, which also determines the price.

If you use Google AdWords, your ads will appear in Google instantly. You will get traffic to your website right away, which also has a positive effect on the Google ranking too. In order to find out, which keywords are relevant for your Business and popular at the same time, you have to  use some tools for it. With a web analytics tool, you can find out, whether you get much traffic from that keyword or not. SEA doesn’t replace SEO and vice versa. With SEO it takes months to get you ranked on the top places on Google. So it takes ages to get target traffic to your website. With SEA you get it instantly, but you have to pay for it. In short term it is recommendable to use SEA, while it is recommendable to use SEO for long term.

My Web Agency Sites4Businesses is providing SEO services. Feel free to contact it: Sites4Businesses. If you want to stay updated, just subscribe to my newsletter on the left side.

What is SEO?

seo

What is SEO?

SEO stands for search engine optimization. Search engines are a software, that searches the World Wide Web for the keyword you’ve typed in. The most popular one is Google, but there are many other search engines like Yahoo, Bing, Baidu etc. So SEO means, that you optimize your ranking on search engines, but who wants to be ranked high on search engines? Webmasters, Business owners, freelancers, startups, companies etc. are interested in SEO to get traffic, customers and sales, but most importantly it is sustainable.

wikipedia traffic

Here is an example to show you, how important SEO is. The website wikipedia.org has about 2 billion monthly web visitors and most of them through search. Not through social media marketing. No through Email marketing. Not through online ads like Google AdWords, Facebook Ads, LinkedIn Ads etc., but through search. So people find the website wikipedia.org through search engines. Just to give you a rough idea, how important SEO is. You get targeted traffic regularly every month without doing anything any more. So it’s passive traffic. You just have to put the initial effort in the beginning.

The higher you are ranked, the more traffic you will get. The good thing is, that those traffics are free and even targeted, because you are ranked on specific keywords. This kind of traffic you get this way is also called organic traffic. People click more on the search engine results than on ads. The reason behind it is, that the website is already regarded trustful and useful by the search engine. It is already prechecked, so the users can trust that website too. If you want to know, how keyword research works, read this: Why keyword research? The paid version is SEA, which is making an advertisement on Google. The good thing here, that it works instantly. Everything that drives traffic to your site increases your ranking, but if you don’t advertise any more, the traffic will decrease also instantly.

SEO is divided into 2 parts. The first one is called onsite/onpage SEO and the other one is called offsite/offpage SEO. Onsite means, that you make your Website easy for search engines to find it. So it is more technical. For example the alt tags of your page, your website performance, responsiveness etc. The offsite version is everything external from your website. The most popular one are backlinks. Backlinks refer to your Website, which is an indicator for Google, that your Website has a good reputation. The more backlinks you, the better it is, but not only quantity is an indicator for Google. Also the quality of the backlinks. It is determined by the Domain Authority.

International money

Social media plays also an important role. The more shares, likes and comments you have, the higher you will get ranked on search engines. My blog article about money as a sample has over 500 shares, which is impressive. It gives you a social proof and it also shows you, which topic your reader is more interested in. You can read this article here. Maybe you want to share it too. Haha. Social media platforms are e.g. Facebook, Twitter, Instagram etc. SEO takes much time, because it takes time to build reputation, but when you are highly ranked, you will get free and targeted traffic regularly. Once your reputation is established, you will get those traffic on the long run, but how long does it take to get ranked high on Google? It takes weeks even months until you get ranked on the first page of the search engine, if you do the right thing. You also can optimize your ranking on Video platforms like Youtube. The paid advertisement works instantly, but if you don’t advertise any more, there won’t be any traffic. In general there about 200 factors, that can have an influence on your search ranking, but one of the most important factors is content, which belongs to onpage SEO and backlinks, which belongs to offpage SEO. In the end, it is also receommendable to do a SEO audit.

How to do SEO

And here is a quick summary of SEO.

To stay up to date, just like my Facebook Fanpage: The Doan’s Blog. Further readings: What is offsite SEOWhat are backlinks? Why keyword research? What is Digital Marketing? What is SEM? My Agency is providing SEO services. Feel free to contact it: SEO Services.

What are Web Developers? #IT #Business #Website

Web developer

When I meet new people, they usually asked me what my occupation is. As soon I tell them, that I’m a Web Developer, they understand, that I’m a Web Designer or I create Websites. To make things clear a Web Developer is a coder. A programmer. Someone using a programming language to code a Website like with Java, C#, Ruby, JavaScript …

Here are some examples of the most popular and current technologies Web Developers are using: Ruby on Rails and Node.js. These are softwares to code Web Applications. I notice, that in London (UK), they mostly use Ruby on Rails, whereas in Germany Node.js is more popular. Very interesting …

These are some of many popular Websites based on Ruby on Rails:

And here are some of many popular Websites based on Node.js:

  • Paypal, Yahoo, Wall Street Journal Online, Shutterstock, LinkedIn, Mozilla, Netflix, Uber, Ebay, Walmart, Google, Medium etc.

Amongst Web Developers, they can be distinguished between Full Stack Web Developers, Back End Web Developers and Front End Web Developers. I’m a Front End Web Developer myself, because I like doing it to the front and here is my personal and professional Website: Denis Doan

International money

International money

International money

Wherever you travel, when you transfer money internationally, there will be 2 types of fees. The 1st one is the oversea transfer fee and the 2nd one is the exchange rate fee. With this special service, you can save up to 80% of those fees and it is pretty fast. It supports up to 46 currencies and more currencies are soon to come. Here are some examples USD, EUR, AUD, CAD, GBP, SGD etc. I’m using it and it took 2 business days from Germany to Vietnam to transfer it.

Bank transfer money

I’ve transferred with the regular bank 500€ to Vietnam and the fee was 36,55€, which is about 7,31% fee!

If I do it with TransferWise, it will cost me only 7,39€, which is only 1,48% fee.

transferwise

You can check on this website, how much the fee will be, if you send money from one country to another country. There you can see, that it is significantly lower, than any other money transfers. So in this example, you save about 30€ for every 500€ bank transfer from Germany to Vietnam. On top of that, they give you a better exchange rate! At that time according to Google, it is only 25,821.59! It’s not only cheaper than banks, but also cheaper than Paypal or exchange offices. You can save even more money compared to Western Union, which charges about 10%, because of its high exchange rate fee.

Update 25th May 2018

Now they start offering a multicurrency bank account in $, £ and €! No fees! With a MasterCard debit card. Very handy while traveling, because you can use it worldwide with the advantage of real exchange rate, so you also can save money while traveling and with the TransferWise app, you can see in real time your expenditures.

It is also very easy and fast to open this multicurrency bank account, because everything happens online. You don’t need to go anywhere to register for it. Just upload your ID and that’s it. You will get your debit card within a week and I get an US American bank account, Australian bank account at the same time etc.

By clicking on this link you will get the first 500GBP transfer for free. Check it out: Transferwise.

To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: Save money while traveling. Most popular blog article: What is SEO?

Relationships

relationship

Every normal relationships go through mostly this kind of stages.

  1. Dating Stage: You get to know each other and you find interest to each other. There are some common sense, so there is a possibility to be in a relationship.
  2. The 1st Fight Stage: There will be arguments and feelings will be hurt. At this stage, you will know, whether your relationship will break or last. There will be also criticism to make your partner better.
  3. The Adaption Stage: You have to make compromises to find balance in your relationship. After that the relationship will be stable for a while before you begin to doubt.
  4. The Doubting Stage: You start to doubt, whether you really want to commit to someone like him or her for that long.
  5. The Trust Stage: You trust your partner totally with your heart.

Wealth, Business, Entrepreneuship

 

Business Man

This article is about 11 things to do in your 20s to become an elite in your 30s: Business Insider – Become an elite by 30

You don’t need to have a Business Degree to be able to reach your highest performance, although it is helpful to have one, but it’s more about your desire like how bad you want it.

  1. Don’t focus on buying things, because it can lead you to depth. Instead use your time to find a way to double or even triple your income etc.
  2. Most self-made millionaires have got multiple stream of income. It doesn’t matter how many streams it is, but at least 2. Passive incomes are good additional income. See my other blog article about passive income. A good way to diversify your incomes and minimize your risk of losing all your income, if you have only one.
  3. Save to invest is a good way to avoid inflation and make more money at the same time. According to Business.com the Super Elites gain there money by their capital: Business.com – The secret of the Super Elites.
  4.  First come, first serve. That’s why you have to make quick and good decisions.
  5. A poor thinking is an obstacle to self-fullfillment. Believe in yourself is the 1st step.
  6.  Invest in yourself by acquiring and sharpening skills is a good way to create multiple income streams.
  7. A steady paycheck is a safe income stream, but with some exceptions you won’t become one of the Elite or even a Super Elite. If you look at Fortune’s Billionaires List, you will see, that almost of all of them (except their heritage)gained their wealth by being an Entrepreneur or even Serial Entrepreneur: Forbes – Billionaire’s List. For sure, not everyone is financially independent to be able to take such entrepreneurial risk.

To gain more inspirations from the Super Elite’s mindset and knowledge,

you can read this: