Make money online

make money online

Make money online

By Sarah Berger

How this 25-year-old freelancer made $150,000 in 6 months off Fiverr

In November 2015, Alex Fasulo had been living in New York City for about a month. One morning, she left her apartment in the Bushwick neighborhood of Brooklyn, got on the subway and headed to her public relations job. After getting off the subway, she just kept walking.

“The day I quit my job, I felt a funny sense of rebellious freedom that I never felt in my life because I hated that job so much,” Fasulo, now 25, tells CNBC Make It.

She went to four museums that day. But soon the reality of what she had done — and a sense of panic — set in.

“I felt, ‘Oh my gosh, here I am adulting, and I can’t do it.’” It was the fear of failure, she says.

That night, Fasulo logged onto her account on the freelance platform Fiverr, which is a good way to make money online. In January 2015, while Fasulo was living in Albany, New York and working at the New York State Assembly fresh out of college, she had signed up for the platform. Fasulo’s mom told her about the site and Fasulo thought it would be a cool way to earn a little extra cash for new clothes or dining out. She offered editing services for articles and blog posts, priced at $5 a pop. At the time, Fasulo devoted only one to two hours a week to her side hustle, bringing in around $100 to $200 per month.

But now after quitting her job, Fasulo didn’t just want some extra cash; she needed to make money online to live indepently.

So Fasulo listed nine new $5 services, including press-release writing, which she had experience with from her previous job. She figured why not give it a shot.

The next morning, Fasulo logged on to her account and was utterly shocked at what she saw. It was literal overnight success. The press-release gig took off. She woke up to seven, eight, nine orders rolling in at a time.

“The next morning, seeing that, I was elated,” Fasulo says. “I remember calling my mom, and I was so happy. And I still remember the first day that came when I made $100 in one day from writing, I think I cried. I couldn’t believe that something like that could happen for me, where I could work from home and make my own schedule, and still make that kind of money. And it happened so quick.”

One month later, Fasulo was making enough money from Fiverr to cover her rent and living expenses.

In February of 2016, „I remember actually still seeing the number 35, ‚you have 35 orders, for my writing,’“ Fasulo says. “And I remember it happened so fast, that I almost wasn’t equipped with the time management skills yet. I was still young and just adjusting to this new lifestyle. So I remember kind of being almost a little freaked by it.”

Courtesy of Alex Fasulo

That year, Fasulo raked in $33,000 from Fiverr, slowly raising her rates to about $15 a gig. In 2017, she grossed $81,000, thanks to the launch of Fiverr Pro, a tier of the platform for which sellers have to be approved, promising “serious business buyers and elite peers,“ the site states.

Now, Fiverr Pro has pushed Fasulo into six-figure territory; so far this year, she’s made $151,000 from her writing services on Fiverr, and in total she’s completed 4,800 orders on the site. Her Fiverr profile boasts 3,175 reviews with an average rating of five stars. On Fiverr there are many people making six figures income. A good place to make money online.

Fasulo typically works Monday through Friday, for about nine hours every day and sometimes a few hours over the weekend. She typically takes on larger projects, with each gig priced at $100. She’s a quick writer and tackles about six or seven orders per day, ranging from press releases to blog posts, but website content creation is her real money-maker. Her clientele is impressive too: She’s worked with big brands like 7 for All Mankind, writing up a few press releases for them, and she just edited her first book last month.

“I had one person in the [British] royal family — they would not disclose their identity for obvious reasons — they had me edit their pretty petty text messages they were sending their boyfriend. Just crazy stuff,” Fasulo says of past writing gigs. “I’ve had to edit some pretty high-up political documents for people.

„One of the beauties of Fiverr, though, is the anonymity, so I don’t know who exactly these people were, and I think that’s why they like Fiverr.” On its site, Fiverr says that, „to protect our users‘ privacy, user identities are kept anonymous,“ and notes that if it’s necessary to exchange personal information, it has to be done within the order page.

Though she holds a degree in political science from the State University of New York, Fasulo says she always had a feeling she would end up writing in some way, but did not think entrepreneurship would be her career path. Now she loves it. A good way to make money online.

Being able to set her own hours and schedule, Fasulo says, has “totally revolutionized her life.” As an avid traveler, she can globe-trot as much as she wants (recent trips include Mexico and California), not having to abide by a 9-to-5 schedule or work from an office. This way to make money online provides you much more freedom.

The way to money online has also been a game-changer. In Albany, she was making $2,200 per month, and then took a pay cut for the job in public relations in New York City. Now, she’s making more than she ever could have imagined.

“The newfound financial success still feels so new to me. I don’t even know what to do with the money,” Fasulo says. „That sounds really silly, but I call up my mom and I’m like, ‘What should I do with this money?’ A lot of it is sitting in my bank account, I’m definitely a saver, so I don’t blow it or anything like that.”

Her new income, though, has enabled Fasulo to move from her Buschwick apartment into what she calls her “dream apartment” in Brooklyn Heights. Looking at the sun streaming through the floor-to-ceiling windows, Fasulo says she can’t help but smile.

“When I first moved [to New York City], I lived in really crummy apartments because I had no money,” she says. “So to finally be living in this nice apartment blows my mind when I wake up every day, like, ‚Oh my gosh, I have an elevator and I can see the sun.’”

Fasulo has become a sort of unofficial advocate for Fiverr and entrepreneurship. She does a little show on her Instagram called #FreelanceFriday, helping people get started on the platform and offering up tips and tricks. When friends of hers in the city lose their job and are scrambling to pay rent, she helps them get started on the site, just like she did years ago. Fiverr is one the best way to make money online.

“I never, ever, ever, ever would have imagined that Fiverr would have provided the lifestyle that I can now afford to live. If you had asked me that, I would say absolutely not,” Fasulo says. “Did I think that it could help me meet my Bushwick rent and buy food? Yeah, I definitely knew I could get that from it. But I had no idea that Pro was going to launch, that people would pay what they pay for my product. I would’ve have said you’re crazy.”

I hope, you like this article about „make money online“. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. If you want to know, how to get sustainable traffic, read this: What is SEO? My most popular blog article: International money.

Secrets of the Super Rich

super rich

Secrets of the Super Rich

By Traci Cox

Make money without making a salary? Why, that’s a capital idea! See how the super rich really make their money (and how you can, too).

There are more super rich in the United States than ever before.

The number of households with a net worth of $1 million or more, excluding their homes, is at a record 9.63 million, according to a new report by Spectrum Group.

And, the number of households with $25 million or more also is at a new high numbering 132,000. That’s a whole lot of money!

So, how do they do it? How do the super rich get that way?

The Super Rich Put Guys like Franklin, McKinley, and Madison to work

Being wealthy is defined as that status of an individual’s existing financial resources that support their way of living for a longer duration, even if they don’t physically work to generate a recurring income. Wealthy people build sustainable wealth that lasts for years through asset investments producing multiple streams of income. While their money is hard at work they are looking for ways to make it work harder.

Wealthy people know how to make money while rich people only have money. Most rich people make a lot of money with their paychecks but the moment they stop working, they also stop making money. The wealthy have the knowledge to weather economic storms and put their money to work for them.

Granted the IRS Statistics of Income division isn’t a super fun read, but if you want to get weatlthy, there’s interesting data buried in all the charts and tables. The latest report is for 2012, which is actually up to date for the government.

Here’s what we found:

In 2012 it took $139.6 million in adjusted gross income to make the top 400. Quite a leap from the  $77.4 million it took to make the list in 2009. $139.6 million only got you in, though; the average earnings were $335.7 million, up over 115 million from the $219.8 million average in 2011.

Check out how the top 400 made their money. Not by working!

  • Wages and salaries:  7.2%
  • Interest: 4.38%
  • Dividends: 16.7%
  • Partnerships and corporations:  3.7%
  • Capital gains: 56.85%

The top 400 averaged $190.8 million in capital gains income—12.26% of the total capital gains reported by all taxpayers. (Do the math and the whole 1% thing seems like an overestimate.)

The Secret to Becoming Wealthy is Capital Gains

It’s no surprise that the really rich make their money from, well, money. But the data doesn’t mean that all of the wealthy are just sitting around making millions from the stock market every year. Many of the people in that $10 million-or-more group don’t repeat their mega-earnings every year. Their income came from a one-time sale of a business or asset, leading to a capital gain. A lot of the people at the very top are there because they sold a major asset or business they’ve built for years. Among those in the top 1 percent, about half were only in the 1 percent for one year over the course of a decade.

From a policy perspective, the importance of capital gains to the wealthy can be seen in two ways:

1) Some have argued for hiking the capital gains tax from its current federal rate of 20 percent (plus 3.8 percent for top earners under the Affordable Care Act’s Net Investment Income tax). This includes President Barack Obama, who proposed raising the rate to 28 percent in his 2015 budget restoring the rate to where it was through the Bush I Administration and until 1997. The argument is that because the capital gains rate is lower than the income tax on salaries and wages, the wealthy sometimes pay lower rates than everyday earners. Remember Warren Buffet and his secretary? This looks like a ripe area to tax.

2) Capital gains are also voluntary. Owners can choose when to sell their business or asset depending on the optimal tax environment. That’s why the incomes of the wealthy can be so volatile. If capital gains were to increase, the wealthy could simply sell their assets and take the gain before the tax increase, therefore leading to lower revenue from the capital gains tax. The higher you make the tax, the more people will resist it, as history proves people respond to capital-gains tax rates.

What conclusions you can draw:

  • Working for a salary won’t make you rich
  • Neither will making only safe „income“ investments
  • Neither will investing only in large companies
  • Owning a business or businesses, whether in part or partnership, could not only build a solid wealth foundation but could someday…
  • Generate a huge financial windfall
  • The data clearly supports the last point. A total of over 4,321 taxpayers have made the top 400 since 1992, but only 28% appear more than once, and roughly 3% appear 10 or more times.

The bottom line:  Becoming weatlhy––in monetary terms––is the result of investing in yourself and others, taking risks, doing a lot of small things right… and then doing one big thing really, really right.

I hope, you like this article about the super rich. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. If you want to know, how to get sustainable traffic, read this: What is SEO? My most popular blog article: International money.

Lead qualification

lead qualification

Lead qualification

By Money Journal

But nothing will have a greater effect on your team’s ability to effectively market and sell your products than your process for qualifying potential and existing leads.

In this article, I am going to detail the exact processes and qualification formulas that you need to follow in order to quickly and effectively find leads who are willing and eager to invest in your services.

If you follow the steps I am going to lay out in this article, you will be able to save yourself thousands of dollars, streamline your marketing and sales processes, and avoid countless hours of headaches.

So let’s get down to it.


Lead qualification is a systematic process to evaluate whether prospects are able, ready, and willing to buy your products and services. It involves determining whether a prospect has a need for your product, the authority to make the purchase, and the money to execute a transaction. So why do you need to qualify a lead in the first place? Why not just throw every email address you have in an autoresponder? A lead is a lead right? Wrong.

Nothing will cause more internal conflict between your sales and marketing team than the quality of the leads produced by your company. Especially in a B2B company. Heck, even if you’re a solopreneur, failing to qualify leads will be the fastest way to burn your email list.

Picture this for a second.

Imagine that your marketing team is operating under a set of ambiguous and vague lead qualification SOPs. And while they are able to generate vast quantities of leads, the quality of the leads are a mystery.

Each and every day you have dozens if not hundreds of new leads being sent to your sales team for follow up and conversion. But only a small percentage of these leads can actually be sold to. No matter how impeccable your sales team’s tactics are or how smooth their pitch is, they simply cannot sell anything to the majority of these leads. So your sales team works diligently, calling and corresponding with hundreds of unqualified leads, wasting their precious time and your precious money.

As this process continues to repeat itself, the sales team’s motivation wanes and it takes all of their willpower to show up to work. The sales team will blame the marketing team’s efforts and conflict will become inevitable. You are now faced with:

  • a disgruntled sales team
  • a confused marketing team
  • a dwindling budget
  • no real revenue to show for all of your efforts


Because you and your teams did not take the time to clearly define the parameters for lead qualification. Having a strict qualification process will result in the loss of a few potential customers in that moment. By sending all of your new leads to your sales funnel without a qualification process, you’re asking for list armageddon.


On your path to lead qualification, there are three levels that all leads must be funneled through to be considered “sales ready” leads.

1. Marketing Qualified Leads (MQL)

A marketing qualified lead or MQL is exactly what it sounds like.

They are a lead that your marketing team has analyzed and whom they have deemed fit for targeting as a potential customer. The marketing team will create various free offers in the form of content, downloadables, and free trials to determine a lead’s interest before funneling them through the rest of the process.

2. Sales Accepted Lead (SAL)

A sales accepted lead or SAL is a lead that has already been qualified by the marketing team and then passed along for further scrutiny and evaluation.

So for example, let’s say that you run a Facebook advertising agency and offer a free website audit to potential leads.

Once they have taken advantage of that offer, they are now marketing qualified and entered into the second stage of the qualification funnel – to be sales accepted.

From here, the sales team will correspond with them further, asking more in-depth questions to determine their “sellability” either prior to or after delivering the website audit.

Depending on the lead’s qualifications and interest levels the lead will either be remarketed, discarded, or moved onto the third level of qualification, Sales Qualification.

3. Sales Qualified Lead (SQL)

An SQL has passed the first two phases of your lead qualification funnel and been deemed qualified to be sold.

The sales team will now conduct a BANT analysis before engaging in the final sales call and (hopefully) closing the deal.

BANT is a sales acronym to help marketers determine who is qualified and who is not.

It stands for:

Once all of the above qualifications have been met, the lead is sales qualified and ready to engage with your sales representatives for final conversion.


Let’s go back to our previous example of a Facebook Advertising agency.

Step #1: Your marketing team puts together a marketing qualification funnel where they target small businesses who have shown interest in Facebook advertising services.

Their ads target these potential leads with a free offer for your social media audit.

After the campaign concludes, the marketing team has generated roughly 1,000 marketing qualified leads.

Step #2: They now pass these MQLs onto the sales team for further qualification.

Before auditing the lead’s websites, the sales team sends out questionnaires to collect more information.

They ask about:

  • yearly revenue.
  • current marketing and advertising practices.
  • if they have ever worked with an agency before.
  • any other pertinent details they need to qualify them.

Of the 1,000 MQLS, only 100 pass the SAL process and are passed onto the final stage of the sales qualification process.

Step #3: Now, with the final 100 SALs filtered through, the sales division now qualifies these leads even further, following up with the highly qualified leads over the phone to discuss the audit.

They go over the details, of the audit all the while collecting information on the lead and filtering them through the BANT process.

After the process they find that roughly 10 of the leads are fully sales qualified and are then connected with a representative, resulting in 5 highly qualified new customers.

The leads have been filtered, your sales and marketing divisions have done their jobs admirably and you have an extra $5,000 in monthly revenue added to the bottom line.

To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. If you want to know, how to get sustainable traffic, read this: What is SEO? My most popular blog article: International money.



How to get backlinks


How to get backlinks

If you want to know, what backlinks are, read this! What are backlinks? Backlinks was the only factor to get ranked on Google. Now there are more than 200 factors, which can influence your ranking position, but it still the most important factor. The good thing, it doesn’t only have a big influence on your ranking, but it also give you traffic through the link. Here are some ways of how to get backlinks:

  1. Broken links. If you want to get backlinks from that specific website or blog, just visit it and check, whether there are some broken links. Broken links are links, that don’t work any more for whatever reason. For example the blog article is deleted. To check, whether there are broken links on that website, just use the Chrome extension Check my Links. After adding it, it will mark all the broken links in red. From there you can contact the website owner, that that link is broken and you have a great content to offer for replacement.
  2. People like visual things. It is easier to understand, that’s why it get shared more often. It is very easy to create it. I use Canva to create it. This blog article has an infographic, so that you know, what I am talking about: What is SEO?
  3. Guest blog. Here are some ways to discover opportunities, how to find blogs, that accepts guest blog articles. On Google just type „your keyword“ + become a contributor / write for us etc. On Twitter you can search for guest post or guest articles etc.
  4. Copy your competitors. With Semrush you can find out, where your competitor gets backlinks from. From there you can ask, that person, that there is another great / better content, that they can share too, which is useful for their audience.
  5. Promoting your content does help to get backlinks. In this article we will discuss more about it: Increase your traffic by promoting your website or blog.
  6. Write testimonials. I just noticed, that you also get a backlink on Google maps, if you upload a photo over there of a place.
  7. Contacting reporters and other bloggers. Teaming up with other people is always a good idea. HARO is for example a place to go. It stands for help a reporter out.
  8. The longer your content, the more it gets shared on average. Most blog article on the 1st of Google have all 2000 words.

That’s basically it about how to get backlinks. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. If you want to know, how to get sustainable traffic, read this: What is SEO? My most popular blog article: International money.

SEO pricing

seo pricing

SEO pricing

It is good to know, how much a SEO service can cost you for orientation. It is also good to know for new SEO agencies to charge an appropriate price. Here is an insight into the market.

Most of SEOs charge less than $5k per month. It is charged mostly per month with $500 to $1000 per month. An hourly rate of a $100 to $150 for SEO agencies and SEO freelancers charge $70 per hour. SEO services focusing a worldwide market charges about 100% more compared to a local market. A one time SEO audit for example starts with $500, so it doesn’t include optimizing your website. It is just showing, what to improve on.

seo packagesHere is an example, how a SEO service looks like. This package consists only of onpage SEO services. If you want to know, what onpage SEO is, read this! Onpage SEO. An offsite SEO service would for example competition analysis, backlinks analysis, link building, guest posting etc. Me personally I doubt a specialized SEO agency is able to do a fully onpage SEO, because there many components, which require deeper knowledge in the website technologies. A Web designer or web developer has such technical knowledge like me.

That’s basically it about SEO pricing. To stay up to date, just like my Facebook Fanpage: The Doan’s Blog. Further readings: What is SEO? My Web Agency Sites4Businesses is providing SEO services. Feel free to contact it: Sites4Businesses.

SEO audit

SEO audit

SEO audit

Your website is new, responsive and professional, but still don’t get traffic, leads or sales? With SEO audit you can find out, what to improve on your website or even offsite. If you want to know, what offsite SEO is, read this! Offsite SEO.

With screaming frog tool, you can check for example, whether you have meta tags like title or description. It’s an HTML tag, which you can edit, if you access to your website’s code or a plugin like All in SEO pack. Screaming frog tool also can identify broken links. Broken links are links, that don’t work any more, because that website is been deleted or other technical reasons.

Next Google PageSpeed can give you an insight, how fast your website loads and whether it is fast enough to have a positive influence on your SEO: Googe PageSpeed. It even shows, you what to do, if there are any errors. For example optimizing your images by compressing it. A good tool to compress your pictures is this: TinyPNG. You don’t need to download it. It is a website. Just drag and drop your pictures and download the optimized pictures. As simple as that. In order to update your new picture, you can use FileZilla or even drag and drop depending on your webhost.



With KeywordFinder you can find out, which keyword you want to get ranked for. It shows, which keyword is difficult to ranked for. In this example it is easier to get ranked with the keyword SEO Agency than SEO company. So if you are trying to get ranked with the keyword SEO, it is not very likely, that you will get any traffic from it, because it is very difficult to get ranked for it. This tool even shows, you on the first sight, how many visitors the 1st ranked website gets for the keyword SEO. It gets 183 000 visitors per month regularly, which is pretty impressive, because it is only 1 blog article. This website has many blog articles!

There is also a HTML validator to see, whether your code is well written. It shows you for example, that you don’t have alt tags in your picture etc. Webmasters, website owners have access to the file. It is mostly index.html file.

With Google Search console, you can find out, which website links back to you and then you can find out, what their PageAuthority is to know, whether you want to dissavow it or not.

That’s basically it. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. If you want to know, how to get sustainable traffic, read this: What is SEO? My most popular blog article: International money.

Facebook reverses its crypto ad ban

crypto ad ban

Crypto ad ban

By Sarah Perez

As there’s clearly too much ad revenue potential to ignore, Facebook today announced it’s reversing its cryptocurrency ad ban effective immediately. The decision comes with a few caveats, however. The company says it will allow ads and related content from “pre-approved advisers,” but will still not allow ads promoting binary options and initial coin offerings.

Facebook had first enacted the ban in January, saying at the time that too many companies in this space were “not currently operating in good faith.”

While it admitted that banning all crypto advertising was a broad change, the company said that its new policy would “improve the integrity and security of our ads, and to make it harder for scammers to profit from a presence on Facebook.”

But it had also said the policy would be revisited over time, as its ability to protect deceptive ads improved. Fast forward six months, and apparently Facebook is ready for the crypto ad onslaught yet again.

This time around, it’s making advertisers go through an application process to determine their eligibility. Facebook will ask advertisers to include on their applications details like what licenses they’ve obtained, whether they’re a publicly traded company, and other relevant background information regarding their business. How thoroughly this information is fact-checked by Facebook staff remains unclear.

The company reminded users in the same announcement that they should continue to flag ad content that violates its guidelines. In other words, expect some bad ads to get through.

Facebook explains its new requirements will keep some crypto advertisers from being able to hawk their businesses on the social network, but adds that its policy in this area continues to be a work in progress.

“…We’ll listen to feedback, look at how well this policy works and continue to study this technology so that, if necessary, we can revise it over time,” says Rob Leathern, Product Management Director, in Facebook’s announcement.

Facebook’s original decision to ban crypto ads was followed by Google in March, when the company cited the “unregulated” and “speculative” nature of many of the advertised products. Its new policy begin this month. Twitter and Snap also have some policies around crypto ads, with Twitter only showing ads for exchanges and wallets provided by publicly traded companies and Snap allowing crypto ads but banning those for ICOs.

The crypto industry is rife with scams, so it makes sense that these major platforms would need some rules around what’s allowed. According to the FTC, consumers lost $532 million to cryptocurrency-related scams in the first two months of 2018, Coindesk reported on Monday. And an agency official warned that consumers will lose more than $3 billion by the end of the year. Facebook says the full crypto ad ban is lifted today for approved advertisers.

To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. If you want to know, how to get sustainable traffic, read this: What is SEO? My most popular blog article: International money.

Increase traffic by promoting your blog

Increase traffic

Increase traffic by promoting your blog or website

A free way to increase traffic is to promote it in different social media platforms like Facebook, Instagram, Quora, Twitter, Pinterest etc. and also be active in forums in your niche. The good thing about it, that it is free and it works almost instantly. Besides your content get shared, which has a good influence on SEO. For example my article has over 500 shares: International money. The downside of it, that the way you increase traffic is not sustainable. As soon you stop promoting, the traffic decreases right away. Now, I show you exactly, where to promote.

This Facebook group is called boost your blog and it has almost 40k members. So enough people, who are interested in reading blogs: Boost your blog. Then you can tweet your content on Twitter. For sure you would need many followers. A good way to increase your followers, is to follow bloggers. Check out my profile on Twitter: Twitter Denis Doan Many of them will follow back. Answering questions on Quora will also increase your traffic. it builds your reputation and authority. Check it out my profile. I also answer questions. Quora Denis Doan. You also can promote yourself in Pinterest group boards. This group board called promote your blog, has almost 2k followers Pinterest promote your blog. Besides, you also can promote on Instagram, Google+, LinkedIn etc.

That is it. Quick and easy. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. If you want to know, how to get sustainable traffic, read this: What is SEO? My most popular blog article: International money.

How much does SEO cost?


How much does SEO cost?

By Marcus Miller

How much does SEO cost? SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some ways, it is not always as easy to measure, as many marketing activities may impact organic search traffic.

The cost of SEO is also directly related to the potential rewards. Ranking nationally for a highly prized keyword that may be £10 per click in AdWords will have far more costs associated with it than ranking for a locally oriented keyword. But even on a local level, there can be huge variability — and whether you want to rank in a state, county, city, town or micro-area like a borough or village will influence how difficult this will be. This, of course, influences the price of SEO for your unique situation.

In this post, I am going to look briefly at the benefits of organic search via SEO to better frame the question, how much does SEO cost? My goal here is to help you make an educated decision regarding how much you should be investing and how you measure results.

Whether you are a local business, small business, national business or even international business, I hope this guide will help you determine what your investment should look in organic search.

SEO prices: What determines SEO cost?
SEO pricing has to consider the following variables:

Situation. Where are you currently?
Objectives. Where do you want to be?
Timeline. How fast do you want to improve?
Only by looking at these three elements can any agency calculate how much SEO cost should for your business.

Let’s consider the following example:

A local business site currently ranks in the 12th position for their main target keyword (and variations thereof).
Competitors on first page have more links and higher authority metrics.
Competitors have invested more in local SEO.
With this information, some metrics can be determined:

An approximate amount of links
An idea of how much work is needed on the local SEO front
A rough timeline to achieve this
By analyzing a client’s current situation, understanding their objectives and determining the required timeline, we can calculate a price. There are lots of variables here, and we don’t always know what our competitors are doing, but an attempt should be made to calculate the level of work required and subsequent price.

And of course, the industry will in part determine SEO costs. If you make $100 from a new customer, you can expect to pay less than if a customer is worth several thousand dollars. The marketplace, to some extent, regulates price (assuming the work is done properly). It is all about return on investment.

The last variable is maintenance and keeping your flag flying once visibility has been achieved. SEO is a moving target. You step up your game, and the competition does the same. It’s tough, and the best approaches need to be tailored to the unique situation and goals of the business.

This is why simple SEO KPIs like keyword rankings are not enough, and a more considered approach to measuring SEO success is almost always required to track progress.

High-quality SEO vs. cheap and nasty
Which brings us to the other key variable here: quality. A little story here may help illustrate the qualitative issues that still abound in the SEO industry.

This week, a local PPC client of ours called us up and detailed a sales call they had received from a local SEO firm. This firm was trying to sell them SEO and detailed the process that they would use to build backlinks. The gist of this process was to find relevant websites that had expired, buy those sites, and then place content on them that links to the target site.

This is essentially a PBN (Private Blog Network), a network of sites that is under the control of a single entity (in this case, the SEO company) and used to artificially build links. This approach has many names: link farm, link network, blog network and so on. This is what Google would classify as a link scheme, and it’s something they have been targeting with manual penalties and algorithmic adjustments since 2014.

Thing is, this client was sold. They wanted it. After all, it sounded too good to be true. But when things sound too good to be true, they often are. Really, alarm bells should have been ringing when this supposed SEO company was doing speculative telesales. But that is a whole other story.

The point here is that there are services in the UK that offer SEO for £50 ($65) per quarter. Or £15 a month. Realistically, what kind of marketing can be done for £15 a month? These services are either doing nothing or utilizing owned networks of sites to add links.

At best, they are largely ineffective. At worst, you could end up with a penalty or some form of negative equity. Cheap, yes. Nasty, most definitely. If you are building a long-term business, you don’t want to focus on these bottom-of-the-barrel strategies.

The takeaway here is that you are responsible for what is done in your name. If you employ a cheap SEO company and don’t do the research, then this will be very much your problem when things don’t work (or you are penalized).

If you are building a business, you need to play by the rules of the biggest marketing platform out there. And the rules are not always terribly clear. But think in terms of value and common sense, and you won’t fall foul of the thousands of frankly unethical, back-street SEO companies out there.

It is not all bad news, though. There are over 5 million small businesses in the UK and around 30 million in the US, and the majority of these have really poor SEO. So, the barrier to entry here is often not terribly steep. Just remember the four variables of situation, objectives, speed and quality.

Enough already! How much does SEO Cost?
Caveats aside. The following is based on our experience and the studies we have been able to plunder to get some data.

SEO prices in the US

There is more data out there regarding SEO prices in the US than in the UK. Moz published the results of a survey on SEO providers that included pricing, and it showed a huge range of monthly pricing. These prices are not specific to small businesses, but still, they give us an idea.

Survey Question: For those clients you service with ongoing/multi-month contracts, what is the average client’s monthly billing?

10% — less than $500
27% — $500-1,000
29% — $1,000-2,500
20% — $2,500-5,000
15% — $5,000-10,000
There is a lot of variation out there, but the majority of businesses are spending less than $5,000 per month on SEO in the US based on this survey. Forty percent of these people are spending less than $1,000, which is where the truly small businesses and startups often lie. Remember, these prices likely map to the level of difficulty and scope of the project. Those paying less than $500 per month are probably local businesses!

SEO prices in the UK

There is no study as such, but being at the helm of an SEO and PPC agency and having worked with thousands of businesses over the years, I do have some insight into what pricing looks like.

£50-£150 per month — low-end SEO (or low competition)
£150-£300 per month — mid-range small business SEO
£300-£500 per month — more competitive mid-range SEO
£500-£1,000 per month — high-end small business SEO (usually a national business)
£1,000-£2,000 per month — high-quality for competitive industries
£2,000 upwards per month — high-value businesses with content-led SEO approach. Typically a national or multi location business.
In practice, what we see is that the general street-level SEO companies tend to work from £300 upwards. Then there are some online small business SEO providers that work from around £50 to £150 per month. It is hard to know what some of these actually do to add value.

What should you be spending?

The prices above are all relative, though. If you are a small but national business in a competitive space, then you are going to need to pay more for SEO than a small business in a local space. Think e-commerce online store versus a local plumber. The size of your market and potential profit will to some extent dictate what you should be spending to be in the running.

So, what should you pay? How do you determine the value of SEO? The only true answer to this question lies in your business and current situation. If profits are big, expect more competition. If profit is low, then typically, there will be less competition. If you have a long way to go, expect to pay more than if you just need a final push into the top three.

Ensure that your provider explains to you how they calculated which service(s) you need, and avoid the very low end of the marketplace, as the automation required to deliver SEO at $50 per month or some such will often lead to problems down the road.

The project management triangle as it relates to SEO is useful here:

How much does SEO cost
SEO & web design
The above mainly looks at the monthly costs of SEO assuming a well-optimized website is already in place. If that is not the case, you may need to consider the costs to build an SEO-friendly website. Your website is your home online and is central to your SEO efforts. A well-optimized website platform that delivers amazing usability for mobile users is crucial. This can be a big investment, but a website that is not built with search and happy users in mind is an SEO wooden leg.

ROI: Why ‘How much does SEO cost?’ is not the right question
At the end of the day, return on investment (ROI) is what matters. If a lead costs you $20 from paid search, $15 from social ads or $5 from organic search, then organic is a highly valuable channel which offers the best overall return on investment.

Measuring these factors is not always easy but is absolutely essential to understanding what the return is on all your digital marketing activities. And for the many customers we serve at Bowler Hat, SEO and organic search still tend to deliver the best overall ROI. This is true when we look at brand awareness, engagement and across the full spectrum of conversions from lead generation to sales.

I would love to hear what you pay currently and your experience with SEO. You can catch me on Twitter or LinkedIn, and I am always more than happy to natter about SEO, PPC or digital marketing.

I hope, you know more about SEO cost now. To stay up to date, just like my Facebook Fanpage: The Doan’s Blog. Further readings: What is SEO? Most read article: International money. My Web Agency Sites4Businesses is providing SEO services. Feel free to contact it: Sites4Businesses.

How Long Does It Take To Rank For A Keyword



By Anil Agarwal

How Long Does It Take To Rank For A Keyword

Are you up for an interesting SEO case study? Want to improve Google search ranking? Do you want to know how long does it take to rank for a particular keyword?

We recently worked on an interesting SEO case study and found some amazing things that are involved in improving Google rankings. So if you’re someone who’s interested in knowing how long does it take for a new keyword to generate thousands of visitors from search, this SEO case study is just for you.

Are you curious to find out the results of our SEO case study? Let’s jump into the details without further ado.

SEO Case Study 2018: How Long Does It Take To Rank [And Improve Google Search Ranking Quickly]

seo case study

We recently did an interesting case study on a blog post to see how long did it take to get first page rankings for our primary keyword.

So we’ll talk about several things here:

  • Important data of the keyword we ranked for
  • The date of publishing the post we used in this SEO case study
  • The amount of search traffic the post got until now
  • How many keywords the post is currently getting traffic from
  • Current keyword position for the keyword (along with position changes)
  • How many days it took to get #2 rankings for our target keyword
  • And other interesting and important details along with screenshots
  • So you’re in a treat. Here we go!

    Important Data Of The Keyword We Ranked For

    The keyword we targeted has a monthly search volume of 1300 searches (which is not too low and not very difficult to rank for). So here are some interesting data that gives you a better idea about how long does it take to rank for a keyword in the first page results on Google.

    • Monthly search volume of the keyword: 1300 searches
    • Date of publishing the post: 17th Feb 2018
    • Total visitors the post received in 3 months after publishing: 5477 visitors
    • Total number of social shares the post received: 93 (so far)
    • How long did it take to get into the first page results of Google: 52 days

    Now, let’s dive into further more details so you can understand this SEO case study even better to improve keyword rankings.

    The Date Of Publishing The Blog Post

    For privacy reasons, we are not going to reveal the primary keyword we used for this case study (so we blurred it).

    Besides revealing the keyword, we’re going to reveal every other data which is useful enough for you to know how long does it usually take to rank for a keyword so you’ll have better understanding about how to improve Google search ranking in 2018 and beyond.

    The date of publishing the blog post that we used for this SEO case study was: 17th February 2018.

    In Google Analytics, first time traffic was noticed on 17th Feb 2018

    date of publishing

    As you can see above the date was: 17th Feb, 2018

    Interesting thing to notice

    You can’t get #1 ranking for keyword with decent search volume within a day or two unless you’ve an authority site with a lot of quality links.

    How Many Visitors The Post Attracted In The Last 90 Days

    If you’re wondering about how much traffic the post attracted from Google in the last 90 days, here’s the data from Google search console.

  • Google Search Console Screen showing the amount of clicks this post received in the last 90 days:search metrics newAs you can see above, the post attracted around 5500 visitors from Google in the last 90 days.

    That’s not a bad number. Considering the fact that the post was published just 100 days ago and already attracted over 5000 unique visitors from Google.

    If you look at the above graph carefully, the average number of clicks are also increasing every single week (which is a good sign that it’s going to attract even more search traffic).

    How Many Keywords The Post Is Currently Getting Traffic From

    If you’re curious to find out the number of keywords the post is currently getting traffic from Google, it is ranking for for 69 keywords.

    Here’s the screenshot from SEMrush (US) Ranking for its targeted terms:

    total semrush links

    If you observe the above screenshot carefully (which was taken from SEMrush), you’ll notice a couple of important things about this SEO case study for 2018 to improve Google rankings.

    • The number of keywords: As you can clearly see from the above screenshot from SEMrush, the blog post we are using for this SEO case study is ranking for 69 keywords. This is important to know because we mainly focused on just ONE primary keyword.
    • The average positions for each keyword: Most of the keywords are ranking on first 3 top search results (see the above screenshot) which is the primary reason for generating more traffic from search. 

      Important thing to notice

      If you’re ranking #1 for a keyword, you’ll tend to rank for a ton of other relevant keywords as well. The above illustration shows the same thing.

      In fact, Ahrefs did an interesting case study on how many keywords can you rank for one page and revealed some of the amazing facts.

      Here’s the illustration of Ahrefs case study.

      ahrefs data

      What did you learn from it? The average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords while the median value is more than two times smaller which is around 400 keywords. That’s a great news, right?

      How awesome it is to rank #1 for a keyword and get search traffic from a ton of other keywords as well. That’s why it’s so important for you to get #1 ranking for a keyword that you’re targeting.

      Total Number Of Backlinks The Post Received

      Whether you know it or not, backlinks play a KEY role in getting #1 rankings for any keyword no matter what industry you are in. So let’s use this interesting SEO case study to find out how many backlinks (along with domains) that our target keyword attracted.

      Here’s the screenshot of the total Links to the post: Source Google Search Console

      post links

      As you can see from the above screenshot, you’ll notice the following things;

      • Total links to the post: The post attracted 68 links so far (some of them are dofollow and few are nofollow). We left 20 to 30 blog comments using the post URL though, remaining links we attracted organically.
      • Total domains linking to the post: The 68 backlinks are generated from 18 unique domains (18 different websites linked to the post). You should know the importance of attracting links from various domains to the same post instead of building tons of links from the same domain.Important thing to rememberMost people who are new to SEO have a common question: “Can I rank for a keyword without backlinks”?

        That’s a great question and the answer is mostly NO.

        You can’t get #1 rankings for a keyword without the help of backlinks. Even if you got #1 rankings for a keyword, you can’t sustain first page rankings without building links. It’s as simple as that.

        Just have a look at the following illustration by Moz case study where they examined the top 50 Google search results for approximately over 15,000 keywords which allowed them to examine not only what factors correlate with higher search rankings but also how frequently those characteristics are seen.

        Out of the top 50 search results, 99.2% of all websites had at least one external link. 

        The remaining 0.8% is well within the margin of error expected between Mozscape and Google’s own link index.

        The study found almost no websites ranking for competitive search phrases that didn’t have at least a single external link pointing at them and most had significantly more links which directly telling us all the importance of backlinks.

        So the bottomline? If you want to get #1 rankings for any keyword, start attracting links from other sources.

        Total Number Of Social Shares The Post Received So Far

        The people who are already into SEO know one thing for sure: social media engagement plays a crucial role in getting better rankings on Google search.

        That means, if your blog posts generate decent amount of social shares such as Facebook shares, Tweets, G plus shares and so on, it tends to get first page rankings on Google.

        So let’s now discuss about the social shares the post we’re talking in this SEO case study got so far.

        Social Shares: Combining Facebook, Twitter & G Plus

      • total shares postAs you can see, the post was shared over 90 times across 3 social media platforms and here are some interesting things to notice:Number of Facebook shares: The post received over 60 times on Facebook, which means, it performed well on Facebook when compared to other networks like Twitter or G plus. Primarily the reason is we share it on our Facebook page and also most bloggers that follow Bloggers Passion are active on Facebook when compared to other networks. Number of Tweets: It also got a fair amount of tweets although we are not so much active on Twitter. Primarily the reason for these tweets could be the people who are reading the particular blog post were most active on Twitter. Google Plus shares: Google plus usage is going down day by day with the increase presence of people on Facebook and Twitter.

        Important thing to remember

        Did you know that the number of social shares you get on your articles impact your search engine rankings? Yes, that’s true.

        Although getting 100 odd shares won’t make much difference in your search rankings but if you want to get first page rankings, you should definitely focus on getting more social shares because search engines like Google considers “user engagement” such as social sharing as a ranking factor.

        According to Searchmetrics 2016 Rebooting Ranking Factors White Paper, here’s what you need to know about the correlation between social media and ranking of your keywords.

        “The correlation between social signals and ranking position is extremely high and the number of social signals per landing page has remained constant when compared to with the values from last year’s whitepaper. The top ranked websites in Google’s rankings displays vastly more social signals than all other pages. This is primarily due to the overlap between brand websites performing strongly in social networks and being allocated top positions by Google.”

        So what can you take away from the above? Yes, social media can certainly help with SEO.

        There is a positive correlation between social engagements and change in keyword rankings. So if you want to boost your keyword rankings on Google, focus on getting more social shares.

        Keyword Research Data For Improve Google Search Ranking SEO Case Study

        So what should be the decent search volume keywords for you to target? In other words, what’s the best search volume to rank #1 for a keyword?

        Here’s the data of the keyword we ranked for.

        I hope, you like this article. To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is SEO? Most popular blog article: International money.