What is ICO?


What is ICO?

ICO also known als crowd sale, token sale or crowdfunding is smilar to IPO, but you don’t get shares. Instead you get cryptocurrencies with the possibility to get dividends like the coin Dash does. It’s a way to raise money for your startup to be able to run this project, you are raising for. Unlike IPO it is not regulated, so the failure rate is pretty high. Some says, that on the long run only 10% of the cryptocurrencies will survive. The 1st ICO ever was in 2014, where Ethereum could raise about $2,2m. Last year was a popular year for ICOs, because there were more than 1000s new ICOs. Unfortenately about 50% of it already failed. It also happened sometimes, that those ICOs were scams, where the scammer collected the money and just ran away. That’s why in the US, EU and South Korea they plan to regulate it. China even banned it. Most recently Telegram could raise about $850b for its ICO. Some are speculating, that Amazon would do its own ICO, which would have a way bigger impact on the cryptocurrency market.

On their website you can see the team members sometimes with its advisors. From there you can have an impression, whether they might be able to push through their project. Besides there is a also a white paper describing their project more deeply with a roadmap to see their plan for the future. Most of them are based on Ethereum blockchain with ERC20 standard. To be able to take part in it, you mostly have to buy Ethereum or Bitcoin. With your Ethereum coins you will buy their cryptocurrencies. For example 1 Ethereum is worth 1000 ICO cryptos. So you don’t directly buy their cryptocurrencies with fiat money like $ or €, but you have to buy with another cryptocurrency instead.

In order to stay up to date just like my Facebook page The Doan’s blog. Other related articles: What is Bitcoin? or What is Blockchain?

How to Make an Online Marketing Strategy in 7 Steps


By Katie Brimmer

By 9pm my hair was still tied up from 14 hours earlier when I schlepped myself out of bed..

But by this point it had less of an effortlessly messy-sexy-cute thing going on, and more one of a lifeless Pomeranian.

I had been sitting in the same chair for hours on end, only getting up for the most essential of basic human needs: bathroom and coffee breaks.

Yup. There wasn’t any time to play around – I had 11 ideas swirling around in my head about how I needed to market my business online, and even though my butt went numb an hour and a half earlier, I was determined to get everything done NOW.

had to just figure out how to make it all happen.

Well, by 9pm it all came crashing down.

My boyfriend came home from work to find piles of note-scribbled paper, notebooks, pens, 2 laptops, cords, and chargers strewn across the living room floor, and buried in the middle of it all was Pomeranian-head little me, in my sweatpants – ugly-crying.

Yep. Ugly-crying.

If you don’t know, it’s exactly what it sounds like.

Not pretty. Not endearing.


Big mouthed, squinty-eyed, red-faced, crying.

I hit my wall. I was so overwhelmed trying to figure out how to do everything to market my business online, and felt like I had to make it all work at once.

And as you might be able to tell by now, trying to do 11 things at once doesn’t work.

God bless my boyfriend. He helped me see I had to just take things one step at a time, and make a plan to knock them out one by one.

It was a hard lesson for me to learn when I was starting out in my business, but it was actually a huge turning point. I made a conscious decision to quit over-complicating things for myself, the same way I had been doing for my clients, and I had to start practicing what I preached.

Maybe you’ve got a ton of ideas swirling around your head and you’re overwhelmed with where to even start when it comes to marketing your business online.

Or maybe you’re tired of trying to figure it all out yourself. You end up second-guessing yourself and running in circles only to get nothing done.

Welp, I made something I wish I had back then, and it’ll save you from marketing meltdowns (and save your loved ones from the horrors my boyfriend had to endure…)

It’s my Online Marketing Strategizer: 7 stress-free steps to a doable marketing strategy.
(#bizhack: if you ever struggle to name something, just make up a word and use it)

It’s a tool to help you map out your online marketing strategies into easy-to-do steps, so you know exactly what you have to do to get where you want to be in your business, and goes right along with this post.

1. Your Goals


Having business goals in place can seem simple enough, or even cheesy to some people. But the reality is, you have to know where you want to end up to know where you should be going!

So when it comes to your goals, don’t just write down something like, „Get more clients.“ Make it super specific. Assign your goals with number values and time frames.

For example, „5 new clients at $1,200 each by the end of August 2017“, or „grow my email list by 200 subscribers in the next 3 months.“

That way you can work backwards and break things down to figure out what it takes to one new client, or 50 new email list subscribers. Once you can do it in smaller chunks, you can replicate your process to achieve the bigger goal. Makes sense, right? 🙂

What’s Working?

When it comes to marketing your business online, what’s working well right now?

What kinds of things are giving you the best returns on your time and energy?

Maybe you’ve started to use Facebook more and more and have gained a following fairly easily, and people are engaging with your business page daily, or each time you post.

Or maybe you’ve created an awesome opt-in freebie and put it up on your website, and now you’re growing your email list automatically.

Take a look at the things that are working best for your business right now, and see how you can dive even deeper, and expand that marketing strategy to make work even harder for your business.

What’s Not Working?

Ever come home with new clothes from a great shopping trip and all you want to do is wear everything you just bought? Then maybe you know what happens when you take one look at that dreadful closet that somehow survived the pre-shopping trip era: you want to burn it down.

You wonder how you ever managed to wear all these hideous things. Ugh. NO. They are so NOT your cool, new, edgier style you adopted as of an hour and a half ago.

I’m kidding, (sorta) but you get the idea.

Now that you know what marketing efforts are really working well for your business, you’ll probably know exactly what you need to cut right now.

Maybe you’re spending way too much time planning Instagram posts and doing research to grow your following, but you realize that you’re actually not getting a lot of clicks to your website from there.  Knowing this can help you spend more time doing things with a bigger return on your time and energy, and maybe even the things you love doing more anyway.

2. Target


A huge factor when it comes to marketing your business online is knowing who it is you’re marketing to.  You’ve got to know who you want to target and why, otherwise your marketing message is just going to be lost in the sea of sad online marketing attempts – a mysterious place where so many go, but so few come back from. (Ya like that one?)

So start by describing your audience/clients.

What Do They Do, and What Type of People are They?

I’m quietly protesting the phrase, “Ideal Client” and I’m not going to tell you to visualize what they ate for breakfast and what kind of wild animal they resonate with most.

Hey, there’s a lot of weird advice out there. It can get weird.

Instead, just know the relevant pieces of what you need to know when it comes to targeting those people in your marketing.  I like to start with your current audience/clients, because you can attract more of the same people who will want to work with you.

If you’re not sure how to describe them, here are a few questions to help:

  • Are they male, female, married, single?
  • Where do they live?
  • What’s their age range?
  • What do they do for work or business?
  • What kind of industry?

What Problems Do You Help Them Overcome, or Solve?

Here’s where we start to dive in with your marketing message. We’ll come back to this more in a couple steps to nail down your message.

List out the reasons why your clients come to you for help.

What issues or problems do they need your help with?

When you take these answers and weave them into your marketing, you’ll connect with your audience on a deeper level and hit on those emotional hot buttons.

Why do you want to hit on emotional hot buttons, you ask?

Well, the simple answer is that people want to move away from their pain and frustrations, and they go online to search for answers and solutions.

So if you can articulate a problem or frustration they’re currently experiencing, you’ll catch their attention, and spark intrigue.

Which brings me to the next part of this equation:

What Solution(s) Do You Offer to Fix Their Problem(s)?

When you can articulate their pain and your audience feels like you “get” them, they’ll connect  you with having the perfect solution to that issue.

If you haven’t already, start thinking about what you want to offer people – what you want to ultimately sell.  Why?

Well, if you’re going to be marketing a free offer initially, like a strategy session, a consultation, a freebie, or even a quote – no matter what it is, it should always tie in with what you’ll be selling later on, whether that’s a service, digital products like a course, whatever it may be.

Your initial offer should be the starting point of their value-filled journey with you that ends with your paid offer, which is why I’m a big fan of starting at the end, and working backward.

Alright, so now we’ll expand on this and dive deep.

3. Package


What Do You Want People to Buy?

What do you ultimately want people to buy that will help them with the problems they’re having?
Is it a service/product you already offer to clients, or will it be a new service, product, course, etc.?

For example, if your goal on page 1 is to get 5 new clients, your offer could be a signature package or a new type of service.

What’s the First Step?

What’s the first step people need to take on their path to ultimately buy from you?

Here are some ways people can become leads and/or buy from you:

(yes, I want you to pick one)

  • Subscribe to your email list/newsletter
  • Download an opt-in or freebie
  • Inquire about your services
  • Book a consultation or discovery call
  • Buying digital products(e-books, courses, etc.)
  • Buy physical products or goods

Pull in Prospects
Like I mentioned earlier, a great way to capture leads is to offer something of high value for free.

What can you offer your audience that could help them with the current problems they’re facing?

You can use this on your website, or give it to your current email list.

It can can be anything from a checklist, e-book, guide, etc., to an audio recording or training.

4. Position


What Makes You Different?

What makes you and your business truly unique?

Try not to include things like best customer service or price.

Instead, think about some things you do better/differently than others in your industry that benefits your clients.

Or you can think about what you stand against.  I could go on hour-long rants about the things I see people pulling online find that drive me crazy, so it’s easier for me to know what makes me unique when I can cut out the things I’m not about.

Make it Matter
Why is this relevant and useful to your potential clients/target audience?

If you make your message about you and your business, it won’t have the same effect for your readers.

But if you position your value through your marketing message by making it about your audience, you’ll pull them into your brand’s purpose and create connection.

Marketing Message Formula

Here’s an easy way to craft your marketing message.

„If you’re [insert problem], then this[offer] will [insert desires]”

Problems & Frustrations
What are they currently experiencing that they want to get away from?

+  Your Valuable Offering
(Free or Paid)

+  Desires & Promise
What they want to have, or where they
want to be, that connects with the big promise/result of your offer.

5. Strategy


Now that we’ve got the key pieces in place we can start to map out a killer marketing strategy to get your business and your offer seen online.

Because after all, we can map out the most brilliant marketing strategy in place, but it’ll fall flat on its pretty lil‘ face if it never gets in front of the right people.

This is when the magic really happens!

When you know exactly who you’re speaking to and get your message out there in front of those people, your marketing starts to do the heavy lifting for you.

You’ve nailed your message and created an amazing offer, and the people who need it most are not only seeing it, but they’re engaging with you and taking action.

Whether your offer is a free download, a consultation, or service, you’ll see your audience begin to expand, your email list start to grow (with the right kind of subscribers) by the dozens, and your sales start to climb like never before.

Sound good?

Let’s find your people.

Where Does Your Audience Hang Out Online?

Which platforms do they use regularly?

Are they using social media (Facebook, Instagram, LinkedIn)?

Are they on forums like Quora or Reddit?

What websites do they visit regularly?

Once you know where your audience is hanging out, you can go straight to them and show up where they need you most.

Choose Your Channels

Knowing where your future raving fans and customers are hanging out online is crucial, and now we’re going to devise a plan for you to actually wind up there.

What marketing channels will you use to connect with, and get in front of your audience?

For example:

Social media marketing (Facebook ads,social media posts, etc.)

Content marketing (blog posts, videos, etc.)

Email marketing (opt-in, nurture relationship,sales emails)

Strategy Selection

Start with one main strategy you will use from your answers above.

For example, if you chose content marketing, then blogging would be a main strategy.

Don’t get overwhelmed and think you need to do everything at the same time.

That’s when you end up on the floor ugly-crying in yo’ sweats.

6. Tactics


After you’ve picked a strategy,  break it down into tactics, or the steps needed to achieve your main strategy.

It sounds hard, but I actually think it’s kind of fun because it gives me so much clarity by seeing exactly what I need to do to make my marketing strategies successful, and ultimately my goals a reality. (#nerdalert)

Next we’ll take it even further and build out our tactics into the specific actions needed for each one.

7. Actions


Now you’ll build out your tactics into the specific actions you’ll take for each one like I showed you above.

The great thing about breaking your whole strategy down like this is that you can see exactly what needs to be done for each tactic, so you’ll know what’s working and/or what needs to be improved to get the results you want.

Not only that, but having everything documented like this can serve double-duty as a system in your business for the future! So if you want to replicate the same campaign, you’ll know exactly what to do, and you can delegate the action steps for someone else to work on!

Don’t you love when you can work smarter in your business? 🙂

The Big Idea

Even if you’re just starting out marketing your business online and have only done a little bit here and there…

Even if you usually get totally overwhelmed and think yourself in circles when it comes to figuring out what’s best for your business…

and even if you thought marketing your business online would be too complicated for you to figure out..

I hope you know now that you can absolutely hit those big business goals!

Just by breaking things down into bite-size pieces, everything becomes doable and more realistic.

Instead of sitting in piles of papers, wailing in our sweats, we’ve got a workable plan that we can knock out piece by piece, taking the right actions to reach our big goals.

That’s what it’s all about  – knowing what you need to do to get where you want to be.

It really is that simple.

And you can absolutely do it!


PS: In order to stay up to date just like my Facebook page The Doan’s blog.

What is Bitcoin?


What is Bitcoin?

Maybe you here it many times in the news, radio, ads etc., but you have no clue, what it is? Me neither until some months ago, I started to find out more about it. At that time I’ve thought, why digital money? Paypal is doing a good job already. You can transfer your money instantly. So why digital money then? That’s why when I’ve heard for the first time the term bitcoin, I didn’t take it seriously. After I’ve found out what Bitcoin is really about, I start to take it more seriously.

The founder of Bitcoin published a white paper 31st October 2008 right after financial crisis in 2007, which was caused by the banks. In Germany the government rescued the bank system with €290 billions. Because the banks weren’t trustworthy, he started to create the 1st bitcoins on 3rd January 2009. At that time 1 bitcoin was less than $0.01. On 2010 each bitcoin was priced less than $1. The first altcoin was in 2011.

Coin market cap

Now, a decade later each bitcoin is worth about $8000 USD with 1506 altcoins. But why does it get so popular? It has some great features. For example you can’t fake it. It is possible a normal fiat money, but it is impossible to duplicate this digital currency, because it based on cryptography. Besides it is decentralized, which means you can transfer money directly to the other person without intermediaries. In this case a bank is not necessary any more, which is not trustful anyways according to the founder. This decentralization is based on the blockchain technology. On top the idea of this digital currency is to have faster transfers and lower transaction fees. In 2015 the transaction fee was $0.01 USD, but now to transfer bitcoins the transaction fee was even up to $40 USD, which means if you want to buy a $10 USD pizza, you have to pay the transaction fee on top, which make $50 USD in total.

That’s ridiculous. Additionally, it is not scalable, because now the energy consumption gets to high. To make any transactions, it would consume as much energy as a house would consume for a week. That’s why its market share dropped in 2016 from about 90% to 35%.  Even after many forks to Bitcoin Cash, Bitcoin Gold, SegWit etc. to increase the scalability, altcoins are still on the rise. There is even an altcoin now, which has no transaction fee, instant transfer and endless scalability. It’s the same thing with the computers in the 20th century, where it was really big, slow and consumed a lot of energy. In 1943 the IBM president Thomas Watson said, that the world market would need about 5 computers. Now we know, he was wrong.

Because of its disruptive potential many people get scared of it. Cryptocurrencies are still emerging. It is not implemented worldwide yet and the oldest one exists not even a decade. We will see, what will happen in the next decades.

In order to stay up to date just like my Facebook page The Doan’s blog.


What is SEO?


What is SEO?

SEO stands for search engine optimization. Search engines are a software, that searches the World Wide Web for the keyword you’ve typed in. The most popular one is Google, but there are many other search engines like Yahoo, Bing, Baidu etc. So SEO means, that you optimize your ranking on search engines, but who wants to be ranked high on search engines? Webmasters, Business owners, freelancers, startups, companies etc. are interested in SEO to get traffic, customers and sales, but most importantly it is sustainable.

wikipedia traffic

Here is an example to show you, how important SEO is. The website wikipedia.org has about 2 billion monthly web visitors and most of them through search. Not through social media marketing. No through Email marketing. Not through online ads like Google AdWords, Facebook Ads, LinkedIn Ads etc., but through search. So people find the website wikipedia.org through search engines. Just to give you a rough idea, how important SEO is. You get targeted traffic regularly every month without doing anything any more. So it’s passive traffic. You just have to put the initial effort in the beginning.

The higher you are ranked, the more traffic you will get. The good thing is, that those traffics are free and even targeted, because you are ranked on specific keywords. This kind of traffic you get this way is also called organic traffic. People click more on the search engine results than on ads. The reason behind it is, that the website is already regarded trustful and useful by the search engine. It is already prechecked, so the users can trust that website too. If you want to know, how keyword research works, read this: Why keyword research? The paid version is SEA, which is making an advertisement on Google. The good thing here, that it works instantly. Everything that drives traffic to your site increases your ranking, but if you don’t advertise any more, the traffic will decrease also instantly.

SEO is divided into 2 parts. The first one is called onsite/onpage SEO and the other one is called offsite/offpage SEO. Onsite means, that you make your Website easy for search engines to find it. So it is more technical. For example the alt tags of your page, your website performance, responsiveness etc. The offsite version is everything external from your website. The most popular one are backlinks. Backlinks refer to your Website, which is an indicator for Google, that your Website has a good reputation. The more backlinks you, the better it is, but not only quantity is an indicator for Google. Also the quality of the backlinks. It is determined by the Domain Authority.

International money

Social media plays also an important role. The more shares, likes and comments you have, the higher you will get ranked on search engines. My blog article about money as a sample has over 500 shares, which is impressive. It gives you a social proof and it also shows you, which topic your reader is more interested in. You can read this article here. Maybe you want to share it too. Haha. Social media platforms are e.g. Facebook, Twitter, Instagram etc. SEO takes much time, because it takes time to build reputation, but when you are highly ranked, you will get free and targeted traffic regularly. Once your reputation is established, you will get those traffic on the long run, but how long does it take to get ranked high on Google? It takes weeks even months until you get ranked on the first page of the search engine, if you do the right thing. You also can optimize your ranking on Video platforms like Youtube. The paid advertisement works instantly, but if you don’t advertise any more, there won’t be any traffic. In general there about 200 factors, that can have an influence on your search ranking, but one of the most important factors is content, which belongs to onpage SEO and backlinks, which belongs to offpage SEO. In the end, it is also receommendable to do a SEO audit.

How to do SEO

And here is a quick summary of SEO.

To stay up to date, just like my Facebook Fanpage: The Doan’s Blog. Further readings: What is offsite SEOWhat are backlinks? Why keyword research? What is Digital Marketing? What is SEM? My Agency is providing SEO services. Feel free to contact it: SEO Services.

What are Web Developers? #IT #Business #Website

Web developer

When I meet new people, they usually asked me what my occupation is. As soon I tell them, that I’m a Web Developer, they understand, that I’m a Web Designer or I create Websites. To make things clear a Web Developer is a coder. A programmer. Someone using a programming language to code a Website like with Java, C#, Ruby, JavaScript …

Here are some examples of the most popular and current technologies Web Developers are using: Ruby on Rails and Node.js. These are softwares to code Web Applications. I notice, that in London (UK), they mostly use Ruby on Rails, whereas in Germany Node.js is more popular. Very interesting …

These are some of many popular Websites based on Ruby on Rails:

And here are some of many popular Websites based on Node.js:

  • Paypal, Yahoo, Wall Street Journal Online, Shutterstock, LinkedIn, Mozilla, Netflix, Uber, Ebay, Walmart, Google, Medium etc.

Amongst Web Developers, they can be distinguished between Full Stack Web Developers, Back End Web Developers and Front End Web Developers. I’m a Front End Web Developer myself, because I like doing it to the front and here is my personal and professional Website: Denis Doan

International money

International money

International money

Wherever you travel, when you transfer money internationally, there will be 2 types of fees. The 1st one is the oversea transfer fee and the 2nd one is the exchange rate fee. With this special service, you can save up to 80% of those fees and it is pretty fast. It supports up to 46 currencies and more currencies are soon to come. Here are some examples USD, EUR, AUD, CAD, GBP, SGD etc. I’m using it and it took 2 business days from Germany to Vietnam to transfer it.

Bank transfer money

I’ve transferred with the regular bank 500€ to Vietnam and the fee was 36,55€, which is about 7,31% fee!

If I do it with TransferWise, it will cost me only 7,39€, which is only 1,48% fee.


You can check on this website, how much the fee will be, if you send money from one country to another country. There you can see, that it is significantly lower, than any other money transfers. So in this example, you save about 30€ for every 500€ bank transfer from Germany to Vietnam. On top of that, they give you a better exchange rate! At that time according to Google, it is only 25,821.59! It’s not only cheaper than banks, but also cheaper than Paypal or exchange offices. You can save even more money compared to Western Union, which charges about 10%, because of its high exchange rate fee.

Update 25th May 2018

Now they start offering a multicurrency bank account in $, £ and €! No fees! With a MasterCard debit card. Very handy while traveling, because you can use it worldwide with the advantage of real exchange rate, so you also can save money while traveling and with the TransferWise app, you can see in real time your expenditures.

It is also very easy and fast to open this multicurrency bank account, because everything happens online. You don’t need to go anywhere to register for it. Just upload your ID and that’s it. You will get your debit card within a week and I get an US American bank account, Australian bank account at the same time etc.

By clicking on this link you will get the first 500GBP transfer for free. Check it out: Transferwise.

To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: Save money while traveling. Most popular blog article: What is SEO?

Passive Income

Passive Income is making money (almost) without working. In this article below there are few examples. One of them is renting out properties. That’s what I’m doing right now and I make like 2000€ a month by renting out of flat in Stuttgart, which is a double market price. A convenient way to make extra money: Passive Income

You can buy an E-Book with step by step guide on how to rent out a property with maximum profit.

[wpecpp name=“E-Book“ price=“20 USD“ align=“center“]