Facebook

Facebook

Facebook

It is an American online social media and social networking service company based in Menlo Park, California, USA. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

First, the founders initially limited the website’s membership to Harvard students. Later they expanded it to higher education institutions in the Boston area, the Ivy League schools, and Stanford University. Facebook gradually added support for students at various other universities, and eventually to high school students. Since 2006, anyone who claims to be at least 13 years old has been allowed to become a registered user of Facebook, though variations exist in this requirement, depending on local laws. The name comes from the face book directories often given to American university students. Facebook held its initial public offering (IPO) in February 2012, valuing the company at $104 billion, the largest valuation to date for a newly listed public company with a starting price of $38 for each stock. It began selling stock to the public three months later. Facebook makes most of its revenue from advertisements that appear onscreen. Also called as Facebook Ads. It makes money mostly from its ads.

Facebook can be accessed from a large range of devices with Internet connectivity, such as desktop computers and mobile devices. After registering, users can create a customized profile indicating their name, occupation, schools attended and so on. Users can add other users as „friends“, exchange messages, post status updates, share photos, videos and links, use various software applications („apps“), and receive notifications of other users‘ activity. Additionally, users may join common-interest user groups organized by workplace, school, hobbies or other topics, and categorize their friends into lists such as „People From Work“ or „Close Friends“. Additionally, users can report or block unpleasant people.

Facebook has more than 2.2 billion monthly active users as of January 2018. Its popularity has led to prominent media coverage for the company, including significant scrutiny over privacy and the psychological effects it has on users. In recent years, the company has faced intense pressure over the amount of fake news, hate speech and depictions of violence prevalent on its services, all of which it is attempting to counteract. In the US people spend on average 40 minutes per day on Facebook.

To stay up to date. Just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is Digital Marketing? Most popular blog article: What is SEO? International money.

What are backlinks?

backlinks

What are backlinks?

Backlinks are inbound links / external links referring to other websites, which is the biggest part of offsite SEO. If you don’t know, what it is, read this! What is offsite SEO? Technically, it is a HTML tag, which looks like this: <a href=“http://www.denisdoan.com“>Denis Doan</a>. Denis Doan in this HTML tag is called anchor text and it also should contain the keyword.

Backlinks are important, because it can help you get ranked higher on Google. Why? Because it acts as a recommendation to your website. The more popular that website is the better that backlink is regarded, which means, if you get a backlink from CNN, it would be much more worth than many links from unknown websites. On top of that, you also get traffic from that backlink. For sure, it is possible to be ranked on the 1st on Google without any backlinks, but that’s the rare case, because the competition is very low and the niche is very special.

Link Building

Getting backlinks is also called link building. There are many ways to get backlinks. Here are a few of them:

  1. Great content. Content, that it is very interesting for your audience, that they want to share or even to mention on their websites. I also often share interesting articles on my Facebook account. Not only the content itself has to be great, but also it has to be SEO optimized for example at least 300 words with about 2,5% keyword density.
  2. Promotion. In the classic marketing there 4Ps. So not only your product or services has to be great, but if nobody knows about it, you can’t sell it. So a good way to promote yourself is being active any many social media channels. For example I’m active on Quora and answer a lot of questions related to my niche: Quora Denis Doan.
  3. Guest blogging. By guest blogging you can get valuable link to your blog or website. Just make sure you provide great and unique content for popular websites like Entrepreneur.comForbes.comHuffington Post etc.
  4. SlideShare. You can put your interesting presentation to SlideShare to get valuable links.
  5. Business. Team up with other Freelancers and Businesses helps to extend your product or services and even backlinks.

The influence of the link building will start about days till months later depending on the competitiveness of the industry you are in and the popularity of the website, that links to you.

So that’s basically it. To stay up to date, just like my Facebook Fanpage: The Doan’s Blog. Further readings: What is SEO? What is offsite SEOWhy keyword research? What is Digital Marketing? What is SEM?

What is onpage SEO?

Onpage SEO

What is onpage SEO?

Onpage SEO also known as onsite SEO is a method to optimize your website to get ranked higher on search engines. If you don’t know, what SEO is, read this! What is SEO? Onpage SEO can be divided into 2 parts. The technical SEO and the content optimization. Offsite/offpage SEO has more to do with link building / backlinks. If you want to know, what offsite SEO is, read this! What is offsite SEO? So to get ranked high on Google as fast as possible, you have to do both.

content

Content

Your content has to meet certain requirements, so that the search engines prefer your content over other contents. The length of the text should be at least 300 words and the keyword density should be about 2,5%. Besides, it has to be your own content, you are writing. No copies. The page title and meta description also should have the keyword. Now it starts getting a little bit more technical. Meta description is a HTML tag, which you put on the header of the HTML file. If you use images like me, it has to be properly named with keywords. The URL of your blog article should contain keywords, too. Internal linking is also important. In this blog article for example, I’ve referred to my other articles like offsite SEO and at the end of this article, I will give your more articles for further reading.

Pagespeed

Technical SEO

With this Google Tool, you can check, how fast your website loads. If it takes too much time to load, you have to optimize it then. Either HTML, CSS, JavaScript, Cache, pictures etc. The faster your website or blog gets loaded, the better it is ranked. When you use pictures, make sure, that those pictures get compressed before uploading it. I forgot to compress an image and the PageSpeed score was below 50 instantly, although that picture was only 4 MB, but after optimizing it, it was only about 200 KB.

There are also nice tools to use like Google Analytics. After implementing it on your website, it can measure, how many visitors you have on your website. How long they stay on your website and where they come from etc. Pretty useful insights to find out, which SEO move works best for you.

So that’s basically it. To stay up to date, just like my Facebook Fanpage: The Doan’s Blog. Further readings: What is offsite SEOWhy keyword research? What is Digital Marketing? What is SEM?                                                  My Web Agency Sites4Businesses is providing SEO services. Feel free to contact it: Sites4Businesses.

What is offsite SEO?

offpage seo

What is offsite SEO?

If you don’t know, what SEO is, read this! What is SEO? Offpage/offsite SEO are techniques, which are out of the website. Backlinks are the most important part. The more backlinks you have, the higher you will get ranked on the search engine. Not only the quantity plays a role, but also the quality of the backlink. It is mainly determined by the domain authority of the website.

backlink

This is, how a backlink looks like. It’s a link from another website to your website. So if I click on the link www.denisdoan.com, it would refer to my website. As simple as that. In order to get backlinks, you have to build it. That’s why it is called link building. Pretty straightforward. It’s also possible to buy links, but these kinds of artificially getting links are called black hat SEO. You will get punished by the search engine by getting your ranking lowered.

Before moving on, I will tell you the types of links. No follow links are links, that doesn’t improve the search ranking. It is implemented in HTML and it looks like this: <a href=“http://www.denisdoan.com/“ rel=“nofollow>Denis Doan</a>. So you just add this attribute rel to the a tag. It is like a tool for webmasters to prevent spamming. Links on Social Media like Facebook, Twitter etc. are nofollow links, so they don’t have an impact on SEO. The normal links as you can see above are the follow links. They have an influence on the search ranking.

Next, there are inbound and outbound links. Inbound links are backlinks, that are from other websites referring to your website. Like on the 1st example, I had an inbound link from Crunchbase. Outbound links are links on your website referring to other websites. I could put here a link to blogging referring to a Wikipedia article. Last but not least to confuse you more, there are also internal links. Those links refer to another blog article on the blog. Later there are internal links referring to other related blog articles of mine. External links are like outbound links. These are links on your website referring to other websites.

To get links your content should be so good, that other webmaster wants to refer to your content. Guest blogging is also a way to build links, but it is more artificial than natural. Social media does play a role in SEO, but not that much, but the more your content/website get shared/followed the better it is. Social bookmarking sites are helpful too: Stumbleupon. Hint: That was an external/outbound link. So that was a quick introduction to offsite SEO. I hope, I could clarify a little bit. If not, feel free to contact me.

To stay up to date, just like my Facebook Fanpage: The Doan’s Blog. Further readings: What is SEO? Why keyword research?  What is SEM? What is Digital Marketing?

What is keyword research used for?

keywords

Keyword research

Keyword research is used for e.g. in content marketing, SEO and SEA. If you want to know, what SEO is, read this: What is SEO? Keyword is a search term, that you look up in Google e.g. best bars Los Angeles. There are many types of keywords. One of them are generic keywords. These are keywords, which have a broad scope and nothing specific to a niche, location etc. For example SEO is a generic keyword. The other type of keywords are longtail keywords like the example above. Generic keywords are mostly very competitive, because many other people are already using it. That’s why for a newbie, it is recommendable to use longtail keywords.

It is very good to find out, what kind of topic your potential reader want to read, so that you can get targeted visitors to your website. So it is a good way to do market research. There is a tool to find out, which keyword has much search traffic on Google. You also can find out, how much competition already exists for that specific keyword. This tool is provided by Google itself and it is called keyword planner, which is free to use. Very handy!

keyword planner

Here is an example using the keyword planner. As you can see 100k to 1m people search worldwide for this topic SEO. The good thing about it, there is not much competition too, which means it is relatively easy to get your content ranked high with the keyword SEO.

keyword planner 2

You also can specify the location for example in your area to find out, how popular the keyword is. As you can see there are between 1k to 10k people search for it per month in Los Angeles and there is more competition in this field, which means, there is more content about it. It also can mean, that there are many SEO professionals and SEO agencies in Los Angeles. The higher the competition, the more difficult it will be to be ranked high on the search engine. There are many search engines out there e.g. Google, Bing, Yahoo etc. to name a few.

A similar tool is called Google Trends and it looks like this: Google Trend

As you can see, currently US Americans are very interested in Trump administration. There are also more tools e.g. Moz, Google Search Console etc.

So this is how keyword research looks like. Quick and easy. To stay up to date, just like my Facebook Fanpage: The Doan’s Blog. Further reading: What is SEO? What is SEM? What is Digital Marketing?

Being an expat in Dublin

expats

Ireland is a great country for expats. All the big US Americans are here. That’s why it is also known as the European version of Sillicon Valley. For example the Headquarter of Apple, Google, Microsoft, Facebook, Dell, VMware, Kingston, Intel, Adobe, Symantic, Airbnb etc. just to name a few. Ireland also uses € Euros as a currency, but North Ireland uses £ British pounds, because only North Ireland is part of the UK, so Brexit only effects them. Please keep that in mind for visa issues later on.

Because I’m a German citizen, I don’t need any visa or work permit. It’s like I’m working in my home country, which is very convenient and it saves money, but as an EU citizen, you also have to do some paperwork. You just have to apply for the PPS number and Bank account. It has to be an Irish Bank account, not any EU Bank account, which requires you a little bit more paperwork. In order to get the PPS number, you have to provide your passport, ID and evidence of address. A tenancy agreement can be regarded as proof of evidence. Please bear in mind, that the opening hours of such authority is only during normal Business hours, which means, it is recommended to apply for the PPS number before your start date. In order to open a bank account you have to provide your passport and your PPS number. That is basically it. Same like local citizen.

Tax in Ireland is more straight forward than in Germany. If your salary is below 32 800€, the tax will be 20%. If it is above this limit, it will be 40%. For example the net salary of annually 32 000€ is the same like 37 000€ in Germany. Actually you can not compare it like this way, because the health insurance in Germany is pretty, so you do not need a private health insurance. So it is like you get, what you paid for. Having a private health in Germany is most of the case just a status symbol like having a fancy car.

The living cost is pretty high for low quality. That’s why Ireland got money from the EU like other poor countries. Since the joining of the European Union in 1973 it received €50bn, but it a few years ago, but a few years ago, it started contributing to the EU. There are many old houses. It looks like the war is recently over or something, so not very inviting to stay there. So if you want to stay in very pretty, modern and well designed apartments, it is better to go to Zürich. They have the best apartments I’ve ever seen in my life. It looks like paradise, although I have no clue, how a paradise supposes to look like. Haha. The average salary for graduates is €25 000, which is pretty low compared to Germany with €44 000, which is about 75% higher in Germany. Although the tax in Ireland is a little bit lower than in Germany, it can’t compensate that big difference. The rent price in Dublin for a double room is on average 1000€ per month, which is about 50% till 70% higher than in Germany. Considering the low salary and the high living cost, Germany is more than 100% better than Dublin. With the low salary and high living cost, you only can afford bread and water. Because I have more than 1 income stream, I could afford beer sometimes 😀

In terms of infrastructure, Dublin has no metro to the city center from the airport. Only buses. German cities with similar amount of population have already a metro to the city center. So Dublin is falling about half century from behind. The whole city has only 3 lines and the buses don’t have air conditioners. The good thing about it, you don’t need to go to sauna any more. German cities with that size of Dublin have at least 10 metro lines. You might argue, that I could buy a car, but I will only buy a car, if I know, where I will settle down, but after being to 22 different countries, I still have no idea, where to settle down :D. It is really difficult to find a better place than Germany. Germany is one of the richest country in Europe and in the world. It is hard to beat that. That’s why Germany is the 2nd immigration country right after the US. I’m happy not being an expat in Dublin / Ireland any more. It’s not easy to get used to that kind of low life quality.

Although Ireland is part of the EU, it uses a British socket, which is quite confusing.

British socket

So do not forget to take an adapter with you. There are quite many Brazilians, which is surprising, when I arrived there. In Germany I have not met any of them. From what I have heard from them, it is easier to get an Irish visa and you are allowed to work part time while studying English, which is similar to Germany. I also noticed, that there are more US American tourists than Australian tourists. In Budapest there are almost only Australian tourists. Very interesting …

In order to stay up to date just like my Facebook page The Doan’s blog. Here is another related article: How to survive a long flight.

Being an expat in Ireland

expats

Ireland is a great country for expats. All the big US Americans are here. That’s why it is also known as the European version of Sillicon Valley. For example the Headquarter of Apple, Google, Microsoft, Facebook, Dell, VMware, Kingston, Intel, Adobe, Symantic, Airbnb etc. just to name a few. Ireland also uses € Euros as a currency, but North Ireland uses £ British pounds, because only North Ireland is part of the UK, so Brexit only effects them. Please keep that in mind for visa issues later on.

Because I’m a German citizen, I don’t need any visa or work permit. It’s like I’m working in my home country, which is very convenient and it saves money, but as an EU citizen, you also have to do some paperwork. You just have to apply for the PPS number and Bank account. It has to be an Irish Bank account, not any EU Bank account, which requires you a little bit more paperwork. In order to get the PPS number, you have to provide your passport, ID and evidence of address. A tenancy agreement can be regarded as proof of evidence. Please bear in mind, that the opening hours of such authority is only during normal Business hours, which means, it is recommended to apply for the PPS number before your start date. In order to open a bank account you have to provide your passport and your PPS number. That is basically it. Same like local citizen.

Tax in Ireland is more straight forward than in Germany. If your salary is below 32 800€, the tax will be 20%. If it is above this limit, it will be 40%. For example the net salary of annually 32 000€ is the same like 37 000€ in Germany. Actually you can not compare it like this way, because the health insurance in Germany is pretty, so you do not  need a private health insurance. So it is like you get, what you paid for. Having a private health in Germany is most of the case just a status symbol like having a fancy car.

Although Ireland is part of the EU, it uses a British socket, which is quite confusing.

British socket

So do not forget to take an adapter with you. There are quite many Brazilians, which is surprising, when I arrived there. In Germany I have not met any of them. From what I have heard from them, it is easier to get an Irish visa and you are allowed to work part time while studying English, which is similar to Germany. I also noticed, that there are more US American tourists than Australian tourists. In Budapest there are almost only Australian tourists. Very interesting …

In order to stay up to date just like my Facebook page The Doan’s blog. Here is another related article: How to survive a long flight.

What is Digital Marketing?


Digital Marketing

Digital Marketing also is known as online marketing mostly in German speaking countries compromises all types of marketing, which are executed online. So what is the difference between the traditional marketing like print media vs. digital marketing?

  1. It is way more efficient. That’s why the ROI is higher. In other words, as an example, you need to spend way less money to reach audiences. Sending mails to people, who are likely to be interested in your products or services cost a certain amount of money to send it. With Emails it is even for free.
  2. It is faster. Because time is money, being faster is also valuable. Besides first come, first serve. When you are faster than your competitor on the market, you can sell your products or services first.
  3. Higher visibility. It is way easier to reach 1000 people with digital marketing than the traditional one. For example, there are many Facebook groups out there with thousands of members. Just one single promotion of your product or services and you already reached these many people.
  4. It is measurable. You can see right away, how many clicks your ads has or with web analytics, you can see, how many visitors your website has and it looks like this: trafficSo this week I have about 4000 visitors on my website. It also can report me, where the visitors come from like from which country or from which source like Google, Facebook, Pinterest etc.

Now, you have a quick understanding, why Digital Marketing is better than the traditional one. Here comes some types of Digital Marketing:

  1. SEO stands for search engine optimization, so that you can be ranked higher on search engines like Google. I’ve already written a blog article about it, so check it out: What is SEO?
  2. Content marketing can be any kind of content like text, audio and video for example blogs, youtube videos, tutorials, podcasts etc. So it is mostly informative like explanations, tutorials etc. or entertaining making yourself competent to persuade potential customers to purchase the products or services.
  3. Social media marketing is used on social media platforms like Facebook, Google+, Twitter, Instagram, Pinterest, Quora, LinkedIn etc. not only to attract customers, but also to attract potential employees, inform the public. So social media marketing has also a PR function and much more. The biggest social media company, I know, is Facebook with about 2.1b users. Only Google has more users, but Google exists already a decade earlier. Within social media marketing, it also exists influencer marketing. Influencers are people, who have a big influence on a certain niche. For example one of the top Instagram influencer Rachel Brathen with 2.1m followers charge $25 000 per post.
  4. Email marketing is used for example to inform customers about the latest products or services news, but also for promoting contents. It’s not only good for sending newsletters, but it can also be more individualized.
  5. Online advertisements are also known as pay per click, where Businesses have to pay a certain amount of money, if users click on the advertisement, which is really effective, because you only have to pay, when a potential customer is interested in, what you have to offer.
  6. Affiliate marketing is also an effective way to increase sales, because you only have to pay to the affiliate, if he or she is able to make sales for you. Affiliates can be influencers, bloggers, youtubers etc.

The list is definitely not complete. It is just to give you a quick overview over digital marketing. I hope you liked it. In order to stay up to date just like my Facebook page The Doan’s blog. Here is another related article: What is SEM?

What is ICO?

ico

What is ICO?

ICO also known als crowd sale, token sale or crowdfunding is smilar to IPO, but you don’t get shares. Instead you get cryptocurrencies with the possibility to get dividends like the coin Dash does. It’s a way to raise money for your startup to be able to run this project, you are raising for. Unlike IPO it is not regulated, so the failure rate is pretty high. Some says, that on the long run only 10% of the cryptocurrencies will survive. The 1st ICO ever was in 2014, where Ethereum could raise about $2,2m. Last year was a popular year for ICOs, because there were more than 1000s new ICOs. Unfortenately about 50% of it already failed. It also happened sometimes, that those ICOs were scams, where the scammer collected the money and just ran away. That’s why in the US, EU and South Korea they plan to regulate it. China even banned it. Most recently Telegram could raise about $850b for its ICO. Some are speculating, that Amazon would do its own ICO, which would have a way bigger impact on the cryptocurrency market.

On their website you can see the team members sometimes with its advisors. From there you can have an impression, whether they might be able to push through their project. Besides there is a also a white paper describing their project more deeply with a roadmap to see their plan for the future. Most of them are based on Ethereum blockchain with ERC20 standard. To be able to take part in it, you mostly have to buy Ethereum or Bitcoin. With your Ethereum coins you will buy their cryptocurrencies. For example 1 Ethereum is worth 1000 ICO cryptos. So you don’t directly buy their cryptocurrencies with fiat money like $ or €, but you have to buy with another cryptocurrency instead.

In order to stay up to date just like my Facebook page The Doan’s blog. Other related articles: What is Bitcoin? or What is Blockchain?

How to Make an Online Marketing Strategy in 7 Steps

Marketing

By Katie Brimmer

By 9pm my hair was still tied up from 14 hours earlier when I schlepped myself out of bed..

But by this point it had less of an effortlessly messy-sexy-cute thing going on, and more one of a lifeless Pomeranian.

I had been sitting in the same chair for hours on end, only getting up for the most essential of basic human needs: bathroom and coffee breaks.

Yup. There wasn’t any time to play around – I had 11 ideas swirling around in my head about how I needed to market my business online, and even though my butt went numb an hour and a half earlier, I was determined to get everything done NOW.

had to just figure out how to make it all happen.

Well, by 9pm it all came crashing down.

My boyfriend came home from work to find piles of note-scribbled paper, notebooks, pens, 2 laptops, cords, and chargers strewn across the living room floor, and buried in the middle of it all was Pomeranian-head little me, in my sweatpants – ugly-crying.

Yep. Ugly-crying.

If you don’t know, it’s exactly what it sounds like.

Not pretty. Not endearing.

Ugly.

Big mouthed, squinty-eyed, red-faced, crying.

I hit my wall. I was so overwhelmed trying to figure out how to do everything to market my business online, and felt like I had to make it all work at once.

And as you might be able to tell by now, trying to do 11 things at once doesn’t work.

God bless my boyfriend. He helped me see I had to just take things one step at a time, and make a plan to knock them out one by one.

It was a hard lesson for me to learn when I was starting out in my business, but it was actually a huge turning point. I made a conscious decision to quit over-complicating things for myself, the same way I had been doing for my clients, and I had to start practicing what I preached.

Maybe you’ve got a ton of ideas swirling around your head and you’re overwhelmed with where to even start when it comes to marketing your business online.

Or maybe you’re tired of trying to figure it all out yourself. You end up second-guessing yourself and running in circles only to get nothing done.

Welp, I made something I wish I had back then, and it’ll save you from marketing meltdowns (and save your loved ones from the horrors my boyfriend had to endure…)

It’s my Online Marketing Strategizer: 7 stress-free steps to a doable marketing strategy.
(#bizhack: if you ever struggle to name something, just make up a word and use it)

It’s a tool to help you map out your online marketing strategies into easy-to-do steps, so you know exactly what you have to do to get where you want to be in your business, and goes right along with this post.

1. Your Goals

KNOW WHERE YOU’RE GOING


Having business goals in place can seem simple enough, or even cheesy to some people. But the reality is, you have to know where you want to end up to know where you should be going!

So when it comes to your goals, don’t just write down something like, „Get more clients.“ Make it super specific. Assign your goals with number values and time frames.

For example, „5 new clients at $1,200 each by the end of August 2017“, or „grow my email list by 200 subscribers in the next 3 months.“

That way you can work backwards and break things down to figure out what it takes to one new client, or 50 new email list subscribers. Once you can do it in smaller chunks, you can replicate your process to achieve the bigger goal. Makes sense, right? 🙂

What’s Working?

When it comes to marketing your business online, what’s working well right now?

What kinds of things are giving you the best returns on your time and energy?

Maybe you’ve started to use Facebook more and more and have gained a following fairly easily, and people are engaging with your business page daily, or each time you post.

Or maybe you’ve created an awesome opt-in freebie and put it up on your website, and now you’re growing your email list automatically.

Take a look at the things that are working best for your business right now, and see how you can dive even deeper, and expand that marketing strategy to make work even harder for your business.

What’s Not Working?

Ever come home with new clothes from a great shopping trip and all you want to do is wear everything you just bought? Then maybe you know what happens when you take one look at that dreadful closet that somehow survived the pre-shopping trip era: you want to burn it down.

You wonder how you ever managed to wear all these hideous things. Ugh. NO. They are so NOT your cool, new, edgier style you adopted as of an hour and a half ago.

I’m kidding, (sorta) but you get the idea.

Now that you know what marketing efforts are really working well for your business, you’ll probably know exactly what you need to cut right now.

Maybe you’re spending way too much time planning Instagram posts and doing research to grow your following, but you realize that you’re actually not getting a lot of clicks to your website from there.  Knowing this can help you spend more time doing things with a bigger return on your time and energy, and maybe even the things you love doing more anyway.

2. Target

WHO IS IT FOR?


A huge factor when it comes to marketing your business online is knowing who it is you’re marketing to.  You’ve got to know who you want to target and why, otherwise your marketing message is just going to be lost in the sea of sad online marketing attempts – a mysterious place where so many go, but so few come back from. (Ya like that one?)

So start by describing your audience/clients.

What Do They Do, and What Type of People are They?

I’m quietly protesting the phrase, “Ideal Client” and I’m not going to tell you to visualize what they ate for breakfast and what kind of wild animal they resonate with most.

Hey, there’s a lot of weird advice out there. It can get weird.

Instead, just know the relevant pieces of what you need to know when it comes to targeting those people in your marketing.  I like to start with your current audience/clients, because you can attract more of the same people who will want to work with you.

If you’re not sure how to describe them, here are a few questions to help:

  • Are they male, female, married, single?
  • Where do they live?
  • What’s their age range?
  • What do they do for work or business?
  • What kind of industry?

What Problems Do You Help Them Overcome, or Solve?

Here’s where we start to dive in with your marketing message. We’ll come back to this more in a couple steps to nail down your message.

List out the reasons why your clients come to you for help.

What issues or problems do they need your help with?

When you take these answers and weave them into your marketing, you’ll connect with your audience on a deeper level and hit on those emotional hot buttons.

Why do you want to hit on emotional hot buttons, you ask?

Well, the simple answer is that people want to move away from their pain and frustrations, and they go online to search for answers and solutions.

So if you can articulate a problem or frustration they’re currently experiencing, you’ll catch their attention, and spark intrigue.

Which brings me to the next part of this equation:

What Solution(s) Do You Offer to Fix Their Problem(s)?

When you can articulate their pain and your audience feels like you “get” them, they’ll connect  you with having the perfect solution to that issue.

If you haven’t already, start thinking about what you want to offer people – what you want to ultimately sell.  Why?

Well, if you’re going to be marketing a free offer initially, like a strategy session, a consultation, a freebie, or even a quote – no matter what it is, it should always tie in with what you’ll be selling later on, whether that’s a service, digital products like a course, whatever it may be.

Your initial offer should be the starting point of their value-filled journey with you that ends with your paid offer, which is why I’m a big fan of starting at the end, and working backward.

Alright, so now we’ll expand on this and dive deep.

3. Package

WHAT WILL YOU OFFER?


What Do You Want People to Buy?

What do you ultimately want people to buy that will help them with the problems they’re having?
Is it a service/product you already offer to clients, or will it be a new service, product, course, etc.?

For example, if your goal on page 1 is to get 5 new clients, your offer could be a signature package or a new type of service.

What’s the First Step?

What’s the first step people need to take on their path to ultimately buy from you?

Here are some ways people can become leads and/or buy from you:

(yes, I want you to pick one)

  • Subscribe to your email list/newsletter
  • Download an opt-in or freebie
  • Inquire about your services
  • Book a consultation or discovery call
  • Buying digital products(e-books, courses, etc.)
  • Buy physical products or goods

Pull in Prospects
Like I mentioned earlier, a great way to capture leads is to offer something of high value for free.

What can you offer your audience that could help them with the current problems they’re facing?

You can use this on your website, or give it to your current email list.

It can can be anything from a checklist, e-book, guide, etc., to an audio recording or training.

4. Position

WHAT’S YOUR MESSAGE?


What Makes You Different?

What makes you and your business truly unique?

Try not to include things like best customer service or price.

Instead, think about some things you do better/differently than others in your industry that benefits your clients.

Or you can think about what you stand against.  I could go on hour-long rants about the things I see people pulling online find that drive me crazy, so it’s easier for me to know what makes me unique when I can cut out the things I’m not about.

Make it Matter
Why is this relevant and useful to your potential clients/target audience?

If you make your message about you and your business, it won’t have the same effect for your readers.

But if you position your value through your marketing message by making it about your audience, you’ll pull them into your brand’s purpose and create connection.

Marketing Message Formula

Here’s an easy way to craft your marketing message.

„If you’re [insert problem], then this[offer] will [insert desires]”

Problems & Frustrations
What are they currently experiencing that they want to get away from?

+  Your Valuable Offering
(Free or Paid)

+  Desires & Promise
What they want to have, or where they
want to be, that connects with the big promise/result of your offer.

5. Strategy

WHAT’S THE APPROACH?


Now that we’ve got the key pieces in place we can start to map out a killer marketing strategy to get your business and your offer seen online.

Because after all, we can map out the most brilliant marketing strategy in place, but it’ll fall flat on its pretty lil‘ face if it never gets in front of the right people.

This is when the magic really happens!

When you know exactly who you’re speaking to and get your message out there in front of those people, your marketing starts to do the heavy lifting for you.

You’ve nailed your message and created an amazing offer, and the people who need it most are not only seeing it, but they’re engaging with you and taking action.

Whether your offer is a free download, a consultation, or service, you’ll see your audience begin to expand, your email list start to grow (with the right kind of subscribers) by the dozens, and your sales start to climb like never before.

Sound good?

Let’s find your people.

Where Does Your Audience Hang Out Online?

Which platforms do they use regularly?

Are they using social media (Facebook, Instagram, LinkedIn)?

Are they on forums like Quora or Reddit?

What websites do they visit regularly?

Once you know where your audience is hanging out, you can go straight to them and show up where they need you most.

Choose Your Channels

Knowing where your future raving fans and customers are hanging out online is crucial, and now we’re going to devise a plan for you to actually wind up there.

What marketing channels will you use to connect with, and get in front of your audience?

For example:

Social media marketing (Facebook ads,social media posts, etc.)

Content marketing (blog posts, videos, etc.)

Email marketing (opt-in, nurture relationship,sales emails)

Strategy Selection

Start with one main strategy you will use from your answers above.

For example, if you chose content marketing, then blogging would be a main strategy.

Don’t get overwhelmed and think you need to do everything at the same time.

That’s when you end up on the floor ugly-crying in yo’ sweats.

6. Tactics

WHAT STEPS DO YOU NEED TO TAKE TO MAKE YOUR MARKETING STRATEGY A SUCCESS?


After you’ve picked a strategy,  break it down into tactics, or the steps needed to achieve your main strategy.

It sounds hard, but I actually think it’s kind of fun because it gives me so much clarity by seeing exactly what I need to do to make my marketing strategies successful, and ultimately my goals a reality. (#nerdalert)

Next we’ll take it even further and build out our tactics into the specific actions needed for each one.

7. Actions

GET NITTY-GRITTY


Now you’ll build out your tactics into the specific actions you’ll take for each one like I showed you above.

The great thing about breaking your whole strategy down like this is that you can see exactly what needs to be done for each tactic, so you’ll know what’s working and/or what needs to be improved to get the results you want.

Not only that, but having everything documented like this can serve double-duty as a system in your business for the future! So if you want to replicate the same campaign, you’ll know exactly what to do, and you can delegate the action steps for someone else to work on!

Don’t you love when you can work smarter in your business? 🙂

The Big Idea


Even if you’re just starting out marketing your business online and have only done a little bit here and there…

Even if you usually get totally overwhelmed and think yourself in circles when it comes to figuring out what’s best for your business…

and even if you thought marketing your business online would be too complicated for you to figure out..

I hope you know now that you can absolutely hit those big business goals!

Just by breaking things down into bite-size pieces, everything becomes doable and more realistic.

Instead of sitting in piles of papers, wailing in our sweats, we’ve got a workable plan that we can knock out piece by piece, taking the right actions to reach our big goals.

That’s what it’s all about  – knowing what you need to do to get where you want to be.

It really is that simple.

And you can absolutely do it!

Xx
Katie

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